FOLLOW MBFW – CONNECT FASHION

FOLLOW MBFW – CONNECT FASHION

MBFW announces first event information for January 2019

From Tuesday, January 15th to Thursday, Januar 17th 2019 Mercedes-Benz and creative agency NOWADAYS will present the 2018-launched Mercedes-Benz Fashion Week format MBFW at ewerk Berlin.

The MBFW will be kicked off exclusively with a pre-opening show by BOGNER on Monday, January 14th, 2019.

After a very successful start of the accessible and high-end fashion-focused concept last January, the event constantly refines and puts forward with exciting news this season: „After the successful relaunch of the platform last year, we are extremely happy to experience significant interest by the designers and highly positive feedback from the industry. For 2019, our key objective is to further on make fashion more accessible for end-consumers. Moreover, we want to provide even more individualized showcase opportunities for designers. Following the claim „FOLLOW MBFW – CONNECT FASHION“ we will mainly focus on digitally integrated options for autumn/winter 2019/2020. Therefore, we will install a new fashion showcase and digital presentation opportunity at ewerk, where virtual reality will be implemented for the first time. Throughout the entire Fashion Week, the MBFW Channel will broadcast LIVE – exposed digitally as well as on-site for a broad, interested public“, says Marcus Kurz, leading operator and CEO of NOWADAYS.

Within its 3rd season, MBFW continues to open up the runway hub to all Berliners and broadcast the fashion happening from within the location via screens directly into the city.

The MBFW-livestream will furthermore be available online via www.mbfw.berlin.

„We are very happy that the new MBFW has already established itself very well and we are constantly working on the development of the format. With MBFW, we provide a tailor-made platform for innovative fashion designers in their domestic market. Moreover, the show of an upcoming fashion talent from Sri Lanka adds an international element to MBFW, celebrating the kick-off of the 10th anniversary year of our fashion support program“, announces Katja Ohly-Nauber, Head of Marketing-Communication Mercedes-Benz Cars Germany. Besides the MBFW proclaims the presentation of real fur: Initiator Mercedes-Benz and operator NOWADAYS announce that within the MBFW no parcipating designer or brand will be allowed to showcase real fur.

In January 2019 the participating designers & brands among others are BOGNER, Neonyt & Kilian Kerner, who will present his new collection under the name „KXXK“.

On Thursday, January 17 top trend forecaster LIDEWIJ EDELKOORT and HYPE STORIES welcome interested visitors & fashion lovers to an exciting trend forecast for 2020. Please follow the link for more information: hypestories.de/portfolio-item/lidewij_edelkoort

Further information regarding the event will soon be released on www.mbfw.berlin
The accreditation period for press representatives, sales, stylists, and influencers starts from November 30th, 2018 via our website.


MBFW

Pre-Opening by BOGNER
Monday, Januar 14th 2019; Tuesday, January 15th to Thursday, Januar 17th 2019 ewerk,
access via Wilhelmstraße 43, Berlin-Mitte

Press Inquiries:

MBFW – staged by Nowadays
Annika Brix
Public Relations & Communications
annika.brix@mbfw.berlin
Genthiner Straße 8
10785 Berlin

MBFW at ewerk:

The venue of MBFW is ewerk, an industrial and cultural-historical Berlin icon. With its raw industrial impression and unique location in the city center between Potsdamer Platz and Gendarmenmarkt, it offers a perfect setting for MBFW.

Floor plan:

Hall C: SHOWCASE, Mercedes-Benz Lounge and Press Center
Hall F: RUNWAY
Forecourt ewerk: KUBO and MBFW LIVESTREAM

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