Irene Luft Autumn | Winter 2020

The collection exalts the sadness radiated by beauty and the beauty radiated by
sadness. The mood is transported by colors seemingly lost within wafts of mist.
The colors range from the black of haunted forests, to the pastels of flower fields,
to the berry tones of Belladonna.
Different materials like feather light chiffon and heavy doubleface emphasize the
contrast between the fragility and beauty of life and the sadness and darkness of
transience and mortality.

FASHION RUNWAY IRENE LUFT
FASHION RUNWAY IRENE LUFT
FASHION RUNWAY IRENE LUFT

Delicate floral accents reminding of innocent blooming nature are concurrently
representing the modern and self-conscious woman`s life.
Classic lines are devoting special attention to lucidity of pure feminine beauty.
Irene Luft combines the strong and majestic appearance of a seemingly
supernatural woman with a warm and romantic soul.

FASHION RUNWAY IRENE LUFT
FASHION RUNWAY IRENE LUFT
FASHION RUNWAY IRENE LUFT

About the House of Irene Luft
Being one of the most prestigious and largest German haute-couture fashion
houses based in Munich, it stands for an exceptional design and for its love to
the craftsmanship celebrated in every and each design.
The modern yet elusive feminine and romantic style with a touch of
progressiveness is the signature of the brand. Each Irene Luft piece is crafted
in its own atelier.

FASHION RUNWAY IRENE LUFT
FASHION RUNWAY IRENE LUFT
FASHION RUNWAY IRENE LUFT

The Designer
Irene’s life is a homage to fashion. Born and raised in the Soviet Union as the daughter of a master tailor she followed her mother’s tracks and did her apprenticeship as a couture artisan. She graduated with distinction from the renowned German Master Craftsmen School for Fashion (Deutsche Meisterschule für Mode) and later from the Akademie für Mode & Design in Munich.