Natasha von Hirschhausen | INTERVIEW

Natasha von Hirschhausen |  INTERVIEW

Hello, Natasha! Thank you for taking the time for our interview.

Please tell us more about yourself. Where were you born? What are your roots? Was fashion design what you always wanted to do?

I was born and raised in different areas of Southern Germany. Then I studied medical physics in order to become a cardiologist. There were always two hearts beating in my chest – one for science and one for art. But somehow I never got in touch with fashion, and product design and art seemed to „free“ for me.
As soon as I started to study physics, I realized that I don’t really like it. Then I had the idea of buying a sewing machine – I don’t know why, but I did so. After that I literally couldn’t stop sewing and creating. To be honest, in the beginning my ideas were pretty wild and I had no clue what I was doing.
However, thanks to my current husband, I decided to quit physics and applied for the Fashion Design program in Berlin. There I finally graduated and got my bachelor and master of arts degrees. I also worked for several fashion brands during my studies and took part in the exchange program „Berlin-Dhaka“ for fashion designers from Berlin and Bangladesh.
In 2016 I founded my own label „Natascha von Hirschhausen“, which was awarded with the German Federal Ecodesign Award in 2017. I also founded the fashion network for sustainability „AETHIC“ and began the initiative called „Brands against racism“ in 2018 – to summarize some of the important steps.

‘More fashion less waste’ is the essential concept behind your label?

In fact, it sounds like: „More sustainability, more fashion and less waste“. But I feel like the word „sustainability“ is too frequently used, so I decided to reduce it to the snappy no-waste part.

null

What exactly does that mean? And how to achieve this?

I am quite nerdy about sustainability. My collections are produced locally and cause no pollution, we are using only 100% natural, organic fibers that are audited along the whole supply chain for social and ecological sustainability. The good thing about Plus, the garments are produced „made-to-fit“, which means that one garments fits different sizes. So even if you gain or lose a few pounds, you won’t have to buy new clothes.

Do you have a special technique or process for designing your clothes?

Yes, my technique of pattern cutting allows to use curves, while being zero-waste. This way I can ensure a good fit with (almost) no waste.

What was it like to get the German Federal Ecodesign Award 2017?

It was an amazing feeling. I was incredibly nervous the whole day and me and my team were over the moon when it finally happened. It definitely showed me, that we are on the right track.

null
null

Your latest collection in your lookbook stands out with simplicity and clear colours. Is that the general direction of your brand or does it varies from one collection to another?

That is the direction – or even more than that: that is the collection. I don’t make different collection seasonally. I have this one collection that simply evolves throughout time, but always stays the same in the core. Thus, I want to reduce the pressure from the fashion system.

What is the best piece to choose from your latest collection?

Well, it’s hard to say, but I would pick the black woolen coat Md with extra long sleeves.

Where do you draw your inspiration from?

I’m really inspired by trying to figure out how long sustainability can remain a core concept without losing the fashion part of the collection. This tension between being really sustainable, but still fashionable always drives me to take the next step.
For example, creating one garment out of a piece of fabric without scraps satisfies me deeply.

null

What do you think of German fashion?

I think it has a really significant potential. Unfortunately, the Germans are not the most fashionable people. I think Germans have lack of understanding of fashion as a cultural good. Their perception is that fashion is superficial and „stupid“. I would love it if this perception will change.

What is your advice for the ambitious designers?

Give yourself time and pull through.

Many thanks for the interview!

null


© Kerstin Jacobsen, 2018
Credits Lookbook:
Photographer: Kerstin Jacobsen
Stylist: Viola Haderlein @blossom management
Hair &Make-up: Tina Fischbach @basics
Model: Jules Schunevitsch
Shoes: Alina Schürfeld

Credits Mood:
Photographer: Kerstin Jacobsen
Stylist: Viola Haderlein @blossom management
Hair &Make-up: Thorsten Weiss @les artists
Model: Jules Schunevitsch

To share:


Leave a Reply

Your email address will not be published. Required fields are marked *