Mercedes-Benz Fashion Week Berlin announces show schedule and programme
details
From Monday, 13th January through to Wednesday, 15th January 2020, designers
and fashion brands from the high-end segment will present their collections and designs
for autumn/winter 2020 to press representatives, buyers and fashion insiders at
Mercedes-Benz Fashion Week Berlin, which is for the first time being
held at Kraftwerk Berlin.
With 15 shows and exhibitions and more than 30 participating exciting talents and
established brands in total, Mercedes-Benz Fashion Week Berlin will give a once
again increasing number of designers a platform to showcase their work at a new
location in January 2020. Co-Initiator Mercedes-Benz and event organiser NOWADAYS
are delighted to announce the official show schedule of Mercedes-Benz Fashion
Week Berlin for the Autumn/Winter 2020 season:
The show concept puts fashion, design and creativity into the spotlight and this
season opens on the evening of January 13th 2020 with a group show of four
fashion designers from South Africa, presented by Mercedes-Benz. Their
designs are showcased as part of the talent development programme Mercedes-
Benz Fashion Talents. In the joint show, Clive Rundle, Floyd Avenue, Viviers
Studio and Rich Mnisi take the audience on a journey through the broad
spectrum of contemporary South African fashion – a modern interpretation of
culture, craftsmanship and tradition. Further participating labels on the 45-metre
long RUNWAY on the top floor of Kraftwerk include established love brands such
as Sportalm Kitzbühel, Riani and Kilian Kerner’s label KXXK as well as upand-
coming designer labels such as Cashmere Victim, Danny Reinke, Irene Luft
Couture, Lena Hoschek, Rebekka Ruétz and DSTM.
The international Collective Last Heirs will present its new collection on Tuesday
evening. Prior to their show, the green fashion platform NEONYT will stage its
popular Combined Show with brand and designers dedicated to creating
sustainable fashion.
A particular highlight is the closing show of Mercedes-Benz Fashion Week
Berlin Autumn/Winter 2020, in which Wolfgang Joop will present his new
concept „Looks by Wolfgang Joop“ in a world première exclusively to fashion
professionals.
In the new location, the MBFW experience will also include a second presentation
platform, the newly devised STUDIO. The additional platform enables designers
to stage their work with a more individual and conceptional approach as an
alternative to the RUNWAY. Already the opening of the STUDIO will be spectacular:
the designer duo ODEEH will take to the stage on Tuesday evening. Subsequently,
designer Nobi Talai will present her collection to her guests there on Wednesday.
Focus on Fashion & Design:
In collaboration with creatives, partners and media representatives, the involved
parties continue towork on their mission of invigorating Germany as a fashion
location, giving it maximum visibility. In that respect, the show schedule is
complemented by various fashion focussed exhibition concepts:
• LOCAL HEROES: In collaboration with Mercedes-Benz Fashion Week Berlin, the
Senate Department for Economy, Energy and Enterprises/Project Future presents
a new concept which was developed to support talents and established fashion
labels from Berlin. In addition to three funded fashion shows, 6 designers are given
the opportunity to present their key looks to an expert audience as well as the
general public within one installation at MBFW.
• MERCEDES-BENZ FASHION TALENTS: The most succinct designs of by Mercedes-
Benz supported designers Clive Rundle, Floyd Avenue, Viviers Studio and Rich
Mnisi will be exhibited throughout Mercedes-Benz Fashion Week following the
opening show and can also be experienced by end consumers.
• A/C POP-UP GALLERY: Another special novelty within the new location is the Pop
-up Gallery. “A/C” stands for “Artists & Contributors”, as different forms of art and
creative work framing fashion will be presented here from now on. For the opening
of the new space, multi-artist Armin Morbach will exhibit a curated selection of his
works. A Vernissage will take place on Tuesday, January 14, at 11am. The artist will
be present.
