/BLOG//FASHION//NEWS/

Fashion world during the quarantine: virtual fashion week, FaceTime shooting and medical staff on magazine covers

By Mai 2, 2020 No Comments
Text

PURPLEHAZE MAGAZINE

Fashion world during the quarantine: virtual fashion week, FaceTime shooting and medical staff on magazine covers

Now the world reminds us more and more of an episode from „The Black Mirror“. We see how rapidly people adapt to new conditions through technology. The fashion world is also undergoing significant changes in 2020, not only trying to adapt to the current situation, but also to contribute to the fight against the virus.

Gucci and Prada have cancelled shows in San Francisco and Tokyo while Ralph Lauren has postponed the show in New York.

Changing Russia’s fashion week into a virtual format is due to the imposition of restrictions on public events with over a thousand people. It is worth mentioning that the familiar fashion show has changed, and in April-May a complex of online events will be held at AIZEL.RU

Shooters and models promptly managed to find a remedy to this situation. Professional world-famous photographers simply jump on a FaceTime calling with their model mates, directing them and capturing screenshots each time they see a picture.

Demi Lovato was one of the first stars photographed in FaceTime style. Following this, such shootings became a trend and simplified life for models and photographers.

Now, we can find Bella Hadid’s FaceTime shooting for Italian work.

Demi Lovato

@aliona_pole на MBF Russia

Bella Hadid

Also, i-D made its special debut earlier this month with a design theme entitled Safe + Sound, in which nineteen models worldwide – including Bella’s sister, Gigi Hadid, and model Adut Adech – were reflecting on their adaptation to indoor lifestyle.

Many internationally renowned magazines, such as Time, Grazia, Vanity Fair, New Yorker and etc. have posted real heroes of our time on their covers- medical staff, demonstrating respect and moral solidarity to the people who fight against the COVID-19.  For the first time ever, Italian magazine Vogue will be released with an empty cover. The choice of white or „blank“ cover was made in support of the medical personnel, since this color is associated with the medical uniforms.

Sign up for our newsletter here