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Sustainable fashion: 5 designers to watch

By Mai 11, 2020 Mai 27th, 2020 No Comments

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A l i n a  S t e b l o v s k a y a

Sustainable fashion: 5 designers to watch

It has not been a secret for a while that fashion is one of the least sustainable industries. Pollution, waste, overproduction, poor working conditions – this list can go on, and it does not sound too glamourous.

Nevertheless, this year started with a very strong sustainability agenda. For the first time in many
years designers and brands have been seriously challenged on their plan of action to reduce
environmental impact and introduce sustainable practices, whether they want it or not. And, while some had to become trend followers, there have been real eco-trendsetters as well. These are the designers and brands that have put environment and sustainability at the core of their business, and they are the ones to watch.

Iris van Herpen
Progressive, innovative, forward thinking – this is how you could describe this Dutch designer. Ever since her first show in 2007, she has been experimenting with different forms and materials that could potentially be revolutionary in waste reduction.

Iris van Herpen

Iris van Herpen

Iris van Herpen

Maggie Marilyn
Since the inception of the brand in 2016, the mission of this kiwi designer was “to make a
difference in an industry that was ready for change”. Transparency about the supply chain, ethically sourced or recycled materials, biodegradable packaging are all in the core of this brand. And it all comes packed in a beautiful design.

Maggie Marilyn

Maggie Marilyn

Maggie Marilyn

Kit Willow (Kitx)
Another designer from Down Under with environmentalist approach. Apart from using consciously sourced materials, she has also created a program where she works directly with artisans in India addressing the topic of fair working conditions and equal opportunities.

Kit Willow (Kitx)

Kit Willow (Kitx)

Kit Willow (Kitx)

Stella McCartney
The daughter of Sir Paul McCartney has been the one to watch for a very long time. She challenged the industry from 2001 when she established her brand in 2001 and decided not to use any fur or leather. Ever since, Stella McCartney has been experimenting with recycled materials, innovating the production line and creating products that would be easily recyclable.

Stella McCartney

Stella McCartney

Stella McCartney

BITE (creative collective)
Scandinavia is another emerging hub for fashion environmentalists and forward-thinkers. Founded in 2016 by four creatives based in Stockholm and London, BITE took a minimalist approach to fashion in an attempt to oppose fast fashion. The brand has a limited collection of only 20 timeless items that are being updated from season to season.

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BITE (creative collective)

BITE (creative collective)

BITE (creative collective)