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Fashion weeks of 2020: Why does Copenhagen stand out?

By September 9, 2020 No Comments

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A l i n a  S t e b l o v s k a y a

Fashion weeks of 2020: Why does Copenhagen stand out?

When asked about fashion capitals of the world, 9 out of 10 people would probably name Paris, Milan, London, and New York. It comes as no surprise, as these power four hold the biggest and the most influential fashion shows. Everyone who wants to make it in the industry – from photographers to designers – has one of these cities on their bucket list.

We are now in the time that normally would be all about fashion weeks happening around the world, but this time around the pandemic has significantly toned down the usual media hype. In the new reality when large gatherings are not deemed possible nor allowed, digital solutions seem to be an obvious response. Yet we still see quite a few fashion shows taking place, regardless of the reduced guest capacity. We still see the fashion capitals claiming their places in the spotlight.

Copenhagen Fashion Week Streetstyle

Copenhagen Fashion Week Streetstyle

Copenhagen Fashion Week Streetstyle

However, – ICYMI – the times are changing which allows new places appear on the fashion horizon, Copenhagen being one of them. In the past few years, it started to become increasingly clearer: Scandinavia has something to say to the fashion world.

But, talking fashion shows, what is so special about Copenhagen Fashion Week ?

First of all, it is the first sustainable fashion week, with a three-year plan to not only reduce the event’s carbon footprint, but also giving a deadline to brands that want to stay on the agenda to meet the sustainability requirements. It is also one of the first fashion events of a larger scale to embrace diversity and inclusivity, featuring models of all ages, ethnical backgrounds, and sizes. It is Copenhagen where you can see an array of ethical and sustainable brands being at the core.

Mark Kenly Domino Tan Collection as presented at CPHFW

New Collection by Designers Remix as presented at CPHFW

Mark Kenly Domino Tan Collection as presented at CPHFW

The most recent one took place in August, 10th-12th, and took an omni-channel approach, hosting both digital and physical shows and events. In the course of these three days there were not only the usual catwalks, but a lot of talks on the most burnings issues, films, art installations, and Q&A’s with those with a solid reputation – WWD, Vogue, and Forbes, and others.

At what other fashion week would you expect to discuss how tech nurturing activism, business of re-selling, or BLM? Exactly. This is why CPFW and its organisers provide a brilliant example of how fashion industry can be open and grow and develop together with the society.

New Collection by Saks Potts as presented at CPHFW

New Collection by Henrik Vibskov as presented at CPHFW

Copenhagen Fashion Week Streetstyle

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