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Sunscreen – how to choose the best

By /BEAUTY/

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A l e x a n d r a  A z a r o v a

Sunscreen – how to choose the best

Summer is finally here and we indulge in its caressing warmth. Good weather, bright sunshine, serene blue sky with whitey white dots of fluffy clouds – what can be better for happy days out! Still, even in plain lightheartedness we shouldn’t forget to maintain our natural beauty and wished-to-be eternal youth. A good sunscreen is an absolute must during lazy sunbathing, beach fiestas and pool parties till dusk. With all these varieties of sun blocking products it’s easy to get lost. How to choose the best sunscreen that will suit you most? Here is our practical advice.

Choose texture

Sunscreen products come in a variety of textures. These include (from dense to light): sticks, creams, body milks, lotions and sprays. Efficacy doesn’t depend on texture – if you apply it correctly, of course. What you should take into consideration is the needs of your skin. The dry one will feel good under a creamy texture, while oily skin will breathe under just a light lotion.

Tip: you may find convenient to combine different products. For example, use sunblock cream for your face and lotion or spray for the body. The greasy texture of the cream will provide additional moisture and nourish the demanding skin of the face, while a lighter lotion will be handy in covering larger areas. Dense sticks work best on small areas around eyes, on the nose, lips and ears.

Choose SPF

Common cosmetic hysteria spurs us to buy “most efficient” sunscreens with SPF as high as 100 for a “maximum protection”. Let’s put the cards on the table: SPF 100 isn’t twice efficient than SPF 50 – in fact, there is virtually no difference between SPF’s higher than 50. Any product between SPF 30 and SPF 50 will provide you almost the same protection, which is close to the maximum achieved by chemical tools. If you swim or sweat (both of which are inevitable on the beach), a high-SPF product will wash off at the same speed as a low-SPF one.

Tip: we would advise to get several sunscreen products with various SPF’s, something between 30 and 10. As we still want to get a beautiful smooth tan, envied by many, it’s wise to vary the degree of protection according to your “sun experience”. Begin with a 30 and then gradually descend to 10. Don’t forget to renew the application regularly, though, whatever the factor might be.

Other ways to protect

Altogether, we vividly recommend using sunscreens for your best skin protection. However, there are other ways to reduce negative impact of the sun – and they are free of charge. Avoid, if you can, the most active sun hours – roughly, from 11 a.m. till 4 p.m. (depends on the region). Cover the body with light clothes of natural origin: silk, cotton or linen will suit best. Don’t forget about hats and sunglasses. And, surely, use your common sense when dealing with the sun.

Good sunbathing to you all!

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Beautiful Eyes in Three Simple Steps

By /BEAUTY/

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A l e x a n d r a  A z a r o v a

Beautiful Eyes in Three Simple Steps

Eyes are the mirrors of the soul, a popular proverb says. It cannot be denied, as eyes are the key point of our face, our personality, thus – of our very own selves. No wonder we do our best to emphasize this vital part of the look: if you google ‘eye make-up’ you’ll get nearly 6 billion web pages! Smokey eyes, winged eyeliner, bright eyeshadows, vamp or natural – you’ve got loads of variants to choose from. Still, whatever you might prefer, any eye make-up follows a set of simple steps. You can add more color or let it be natural close to nothing – in any case your make-up should be neat and clean. How to achieve the best result – here are our tips and tricks.

Step 1. Create the canvas

No eye make-up will look nice on dull skin with dark circles and blemishes. So, our first step is to create a uniform, smooth canvas for our eye art, no matter if it were expressive or minimalistic. After cleaning the skin and applying your usual day cream you may want to use an eye primer. Almost all make up brands have their version of this product – in most cases it comes as a light colorless serum quickly absorbed by the skin. Then cover the eye area (as well as the whole face) with a thin layer of your fav foundation and don’t forget to level out any dark or red areas with the concealer. A light veil of powder will finish the preparation.

Tip: an eye primer is a must if you apply bright or dark eyeshadows, e. g. for a fantasy make-up or killer smokey eyes. It will help the color tremendously to stick to the place without any creases or blurring.

Step 2. Emphasize natural lights and shadows

Once the complexion is made up you’ll inevitably notice that your natural lights and shadows of the eye area have disappeared and your face looks pretty flat. What to do? Obviously, to recreate the volumes! (Yes, the whole procedure seems illogic but we women don’t seek logic, right?)

The vital point here, often omitted, is to emphasize your eyelash line. Use an eyeliner brush or the thinnest brush of your set. Dab its tip on the eyeshadow that corresponds the natural tint of your lashes most. Tap off the excess on the back of your palm, then put light dots just in between your lashes. No need to draw a continuous line – it isn’t an eyeliner. Choose a lighter tone for your lower lash line.

Tip: a well shaded stroke of a lighter eyeshadow just in the middle of your upper lid, above the pupil, will ‘open up’ your eyes amazingly. Still, to be avoided if you have protruding eyes.

Step 3. Add some accents

Should you feel the desire to add some color – don’t restrain yourself! Whether your eye make-up is natural or vivid, keep in mind the rules of complimentary colors to highlight the iris pigment. In addition, a darker hue in the outer corner of your eyes and a lighter one in the inner corner will create a dramatic look even out of a most natural make-up.

Play with lights, shadows and accents and let us know about your success in breaking hearts!

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Quick Guide to Flawless Complexion

By /BEAUTY/

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Quick Guide to Flawless Complexion

Guess what’s the working approach of make-up artists who get a job at fashion shows and have to prepare dozens of models in very limited time? The secret revealed: make an even complexion first and touch up the rest if you still have some minutes. Sounds wise in everyday life, too, doesn’t it? Due to the fact that flawless skin contributes half of success to the whole look, it’s the point not to be underestimated. So, let’s take up this clever piece of advice for our make-up routine on the rush.

One. Under layer – clean and moisturize

Very few of us were lucky to be born with flawless skin and keep it like this through the stormy sea of life. Still, it’s up to us, our passion and dedication to the idea of beauty, how to get the maximum of what we have. Remember: your make-up begins with skincare, so don’t neglect this very first step to ideal complexion.

Your skin, however ‘imperfect’ it may be or seem to you, should be cleaned and moisturized before it receives make-up products upon. Apart from fulfilling the natural need of skin to be nourished, it will help tremendously to even application of tinted products, both wet and dry.

Tip: Find some more tips in our Daily Skincare: Best Routine to Look Young.

Two. Main layer – create the tone

Now when our skin has got the ‘food’ for the day let’s create a smooth and dewy skin tone. You may want to use a colorless primer first (they come in a whole variety of textures: sprays, lotions, creams…) or skip this step and proceed to applying the foundation. Lightweight ones would be great for everyday make-up. It’s up to you whether you apply it with fingers, a sponge of a brush – just be sure it covers the whole face evenly, spreading lightly under the chin and on the neck and blending into the hairline and the ear area.

That made, it’s right time for the concealer to come into light. Dark areas, blemishes and redness are the points of application.

Tip: Don’t persist in covering the blemishes completely – you will end up overdosing the concealer. A few light touch-ups on most disturbing spots will be just enough. Your further make-up – powder, mascara, lipstick etc. – will add up to the whole look and distract attention from eventual downsides.

Three. Upper layer – fix

If your skin is oily (or you’re going out to sunshine/heat/strobe lights) consider setting up your make-up with a fixing spray. Otherwise, fix and finish your complexion with powder – pressed or loose, tinted or transparent, matte or shimmering. Spread a light veil all over the face with a fluffy brush – and here your flawless complexion is ready!

Tip: Don’t forget that powder is the last step in making up your face tone. No wet product can be applied upon – it will look like a patch. So, use it only when you’re sure you’ve done on liquid textures.

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Terukazu Sugino „pattern on the face“

By /BEAUTY/

PATTERN ON THE FACE

Photographer: Terukazu Sugino @justywanap
Hair: Ryo Okada @ryo1911
Make-up: Tae Watanabe @tae.wmakeup
Model: Eriko @er1500000

(Cosme) Using by CHANEL, Ben Nye, stile; BLOUSE: HEATHER; ERRINGS: I. Ronni Kappos

(Cosme) Using by CHANEL, Ben Nye, stile; BLOUSE: HEATHER; ERRINGS: I. Ronni Kappos
(Cosme) Using by make up for ever, Ben nye, RMK

(Cosme) Using by make up for ever, Ben nye, RMK; TOP: Spiga; ERRINGS AND NECKLACE: I. Ronni Kappos
(Cosme) Using by CHANEL, shu uemura, Celvoke; FALSE COLLAR: Vintage; EARRINGS: I. Ronni Kappos 

(Cosme) Using by make up for ever, CHANEL, MAC; BLOUSE: HEATHER; EARRINGS: I. Ronni Kappos 

Hoist the Colors! Bright Accents in Make-Up

By /BEAUTY/, /BLOG/

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A l e x a n d r a  A z a r o v a

Hoist the Colors! Bright Accents in Make-Up

‘Summer I’m in love’ – the Cure could have sung this song differently had not Friday got in the way. Let’s restore justice and express our warmest welcome to dear summer which will be here just in several days. And – hoist the colors in honor of the arrival of the most inspiring season by adding some bright accents to our everyday look. Where, when and how, along with some tips to be a real showstopper – here is our best advice.

Modesty first

To be bright prepare to be modest! One accent at a time is the most important rule of dealing with bright colors when applied to everyday make-up. Set apart a show or a fantasy make-up we won’t want to walk around wearing all the colors of the rainbow. Your best pick will be one accent of one bright color in a generally neutral look. A natural make-up in nudes or pastels will set off a bold color and at the same time be a canvas for your creativity.

Where to apply – lips…

Best advice is to follow the nature (it works for nearly everything, right?). What are the most expressive features of our face? Eyes and lips – so let’s attract more attention to them! All sort of vibrant reds, noble violets, velvet browns and deep oranges win the game for juicy seductive lips which are just impossible to look away from. Remember to keep your eyes natural in this case – light contouring with an eye pencil, a stroke of neutral eyeshadow and mascara will be just enough.

Tip: be sure to outline your lips precisely with a well sharpened lip pencil as the contour should be really neat. Colorless anti-feathering lip pencils (e. g. by Make Up For Ever of MAC) do a great job in keeping your vibrant lips in place all day long.

… and eyes

If you feel like playing with color – your eyes suit it best. Though applying bright eyeshadows in day make-up in most cases will look blatant, we won’t say ‘no’ to a clever dash of eyeliner of some vivid color.

To win the game dealing with bright accents, don’t forget the general rules of complimentary colors. Yellow and orange tints are the best choice for blue eyes; brown ones will appear most attractive when highlighted with various blues, while the beauty of green eyes will flourish against pinks, violets and lilacs.

Tip: if you haven’t got a color eyeliner there is no need to rush to the nearest make-up store. Wet your eyeliner brush and pass upon the eyeshadow cake. You may want to repeat it several times to grab enough color. Be sure to try the color on your palm first.

And the main rule is… keep experimenting and welcome the summer!

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Bronzers: How to Apply for a Natural Look

By /BEAUTY/, /BLOG/

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Bronzers: How to Apply for a Natural Look

We’re eager to step into the first summer month, and the issue of boasting a fresh sun-kissed look is more important than ever. Though the lockdown has practically ruined our plans of catching first warm sunrays during long walks in the awakening nature, we still can fix the situation by using right make-up products. Meet and greet bronzers – your faithful savior from all the dullness and fatigue of the gone-for-good spring. With a subtle touch of color you will enhance your complexion and create a fresh, slightly suntanned look as if there had been no staying at home all this time. Here are our tips for best results.

 

Colors and finishes

After long weeks of lockdown we naturally feel the urge to add some color to our lives and looks. While no one is going to stop you from using bright colors in make-up, a bronzer should be used like a spice in cuisine: in tiny quantities, subtly and wisely.

The color of the bronzer is a key point to success. Choose a product that is just one tone darker than your skin – always remember that to intensify the color is much easier than to wipe off its excess. Unlike sculpting products, conceived to create shadows (almost always cool), bronzers come in warm colors. Don’t chase too ‘sunny’ color – browns or oranges – instead opt for beiges, nudes and light golds.

Tip: pick matte or satin finish – it will look natural on skin, be it normal, oily or dry. Too much shimmering can turn you into a drag queen which is obviously not the goal of everyday make-up. If you feel like adding a bit of glow you can always cover up with a subtle touch of a shimmer.

Tools

The best rule in choosing the right brush is the following: thick textures should be applied with densely set brushes – light textures go with fluffy ones. Consequently, for a gentle stroke of a bronzer nothing will work better than a powder, a blush or a contour brush. We won’t recommend either a kabuki or a fan brush – the former being too dense, the latter – too wide-spreading which is hard to control.

Tip: prior to applying the bronzer on your face, be sure to shake off or tap the brush on the back of your palm – it will eliminate the excess of color letting you apply the bronzer softly and evenly.

Where to apply

Cannot be easier – on the areas that would get sun-kissed first: cheekbones, the top of the nose, the upper forehead and the tip of your chin. Don’t try to really sculpt your face with the bronzer (we have another product for that) – rather create a light veil with free swirling movements.

Tip: you can settle the bronzer (as well as the whole make-up) with fixing spray. Some of them come with translucent shimmer – just what you may need for a fresh look.