MERCEDES-BENZ FASHION WEEK RUSSIA IS TAKING PLACE ONLINE THIS WEEKEND
Russian Fashion Council with support of Fashion Fund has announced the dates of the virtual Mercedes-Benz Fashion Week Russia. On April 4 and 5, both emerging and established designers will present their new collections. For the first time ever, the event will be totally digital. This solution was developed to support designers and fashion houses in a time of pandemic. For two days, Moscow and Russian brands will deliver their video presentations, custom made for MBFW Russia, at the online platform AIZEL.RU and MEGOGO, the major media service. Some pieces from the new collections will be offered for sale in the nearest future.
“We encourage you to support Russian designers not only with our traditional #MBFWRussia tag, but to use #stayhome and #stayhomeinfashion tags, too. Visit designers’ presentations from home, get ready, choose a look for a show or a street/home style one, post your picture, share and like it – all of these will support our talents under the current circumstances,” suggests Alexander Shumsky, President of Russian Fashion Council.
The Fashion Week will take place as a set of new collections’ video presentations. Some of the collections will be presented as lookbooks. The Fashion Week (#MBFWRussia) website and media partners will be adding fresh content dedicated to the new collections throughout April.
Please stay tuned and follow all the updates through our official website www.mercedesbenzfashionweek.ru/en and our official social networking accounts:
Mercedes-Benz Fashion Week Russia: