SUSTAINABLE again – it’s a photographic project organised by photographer and art historian Iana VS in collaboration with the networked vintage resale Carla caritas Wien in Austria, Vienna.
Even before I started with photography, I was drawn to vintage shops and second-hand resales. When photography entered my life, vintage clothing became a perfect way to express creativity and complement concepts.This is how the concept for „Sustainable again“ gradually came to life.
The project personifies the identity of a completely irrational consumer, a shopaholic lost in what is often referred to as a „sustainable“ space. Overdressed women, who are no longer individuals but rather details of decoration, have become so obsessed that they have transformed into lifeless mannequins.
Second-hand clothing became popular in Europe in the 1950s and 1960s. In the 1990s and 2000s, with growing awareness of environmental issues, second-hand shops became associated with sustainability, fashion, and uniqueness.Thus, we do not promote the creation of a bicycle that has been working for a long time. We only remind us that we still have it.
Reuse of things makes it possible to develop creativity and resourcefulness, contributes to a positive impact on the environment, preserves natural and Human Resources. That is enough to do better already today.
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