What is the main motivation behind your work?
The central aim of my work is to create maximum exposure and media attention for the projects I am promoting. This means international press articles, well-orchestrated press events and openings, and the many visitors activated to come and view the gallery exhibition, museum show, or festival. Personally, I love the feeling of being immersed in the art experience. It’s also immensely rewarding to be at an opening and to see the happy faces of the client, the artists, and the visitors.
What are the three main qualities an art consultant must have?
Willpower, patience, and connectivity.
What are some dos and don’ts artists should know when working with a consultant?
Dos: If you decide you want support, then be open, cooperative, and willing to accept advice you might not like at first.
Have a clear vision of what you want, or try to express the essence of your goals as clearly as possible, so that the consultant can pick up on it and build your personalized strategy.
Don’t: Don’t overestimate yourself but also don’t underestimate yourself. Be ready to let go of old habits and to let in fresh perspectives, new ideas, and unusual approaches.