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April 2020

90s — my favorite color


A l e x a n d r a  K h a r k o v s k a y a

90s — my favorite color

Every time we think about the 90`s, we remember about VHS videos, aerobics with Cindy Crawford, and fresh makeup. To look like Cindy, you don’t have to hold dumbbells in your hands (but hey, don’t forget about sports!). One lipstick is just enough to feel nostalgic. Come on, the color of the 90s is monochrome!

So, let’s define 2 camps. We are all different, and each will have its own mood. The choice is yours:

– Im soooo snazzy

– Im soooo nude


Snazzy like Posh 

We won`t give you a recipe for becoming Posh in 5 minutes. Even Victoria Beckham took a few years to do it with her black mini Miss Selfridge and lipstick with a metallic effect. Although if your makeup bag accidentally contains at least something shining, believe us, it is not an accident. You are created to become A DIVA of the upcoming summer season! Warm shades combined with eyes+ lips+ cheeks will look especially „spicy“. The sun will definitely be on your side!

Makeup rules

  • Wet texture 
  • Perfectly tone (primer MUST HAVE!)
  • Blush, my love, more blush!
  • NO CONTOURING (tell Kim not to read this)
  • NO SOAP BROWS (thin eyebrows? Excellent!)
  • NO BOOSHIE EYELASHES ( pleeease🙏 )
  • Cherry, red, brown or dark lipstic

In 2020, the fashion trend is observed by many stars of show business and modeling. Such as Margot Robbie and Hadid sisters.

P.S. Oh, and if you have “the Union Jack dress” you are already idol from the 90s! Please send us a total look!

Classy nude

And this trend will appeal to fans of “Pretty woman” and the “Friends“. Therefore, make sure to turn on the song by Roy Orbison (we prefer a cassette player). All you need for self-beauty day!

Classy nude is the “No makeup “ makeup look. So when you need to refresh your face, monochrome is the easiest way to work with.

Take any nude lipstick you have and focus on these accents:

– eyes+lips

– eyes+cheekbones

– lips+cheekbones

Girl, we know. It’s hard to believe that all this can be done in one color, but just look at how well it looks on you! And by the way, you don’t have to think about how long you will wash it. Leave it for drag queens.

Makeup rules 

  • Wet/dry texture
  • Powder/creamy blush 
  • NO CONTURING (Kim, are you still here?!)
  • Nude lipstick or chapstick
  • Minimize mascara

Ok, you can add some color…

You are welcome, Beauties! Make sure all eyes on you this days!


And don’t forget to subscribe

THIS IS THE FUTURE: Russian Designer «Red September» tells us about her first ever virtual show. Exclusive backstage reportage included


I r i n a  R u s i n o v i c h

THIS IS THE FUTURE: Russian Designer «Red September» tells us about her first ever virtual show. Exclusive backstage reportage included

How did you feel about showing your collection at first ever virtual fashion week, MBFW RUSSIA in April?

– Honestly, I overslept the time of my digital presentation. Phone calls woke me up right after it ended. I was really surprised how many people watched the live broadcast of the video presentations and how many international magazines supported this idea. Thank you so much. Of course, digital presentation is a very progressive, economical, and environmentally friendly way of presenting the new season. But it is completely devoid of the emotional component. A live show is always an energy exchange with the audience, with people who come to support the brand. This is a huge preparation, which is ongoing 24/7. This is work with models, most of which you already know well and almost certainly one of them will again be taken to the police 2 hours before the show. This is one evening which for all who participate in it becomes a very big adventure.

Did the result match your expectations?
– If we do not screw it up – that is already a lot. In fact, we did not know what to expect. No one understood what we were getting into and where it would all lead to. A completely new format, technical issues, limited time for preparation – we were worried about every possible occasion. In our case when you expect nothing but get everything.

Do you believe in Unisex/ Genderless fashion?
– We live in the 21st century, this trend has long ceased to be new. This trend has long existed and has become the norm rather than something surprising. Transgender models participate in the brand’s shows, male models wear women’s clothes and vice versa. There is no shocking or attempt to attract too much attention. It just gives a certain freedom of choice and erases the boundaries. Masculinity or femininity of clothing is given not by the inscription on the tag, but by the person’s self-perception.

What was the starting point for the latest collection?
– At the very beginning, even before the idea of the collection was born, I studied a lot of literature about the universe. And accidentally stumbled upon a story, which was based on a very non-classical concept. Its essence was that souls live on another planet (a kind of paradise) and accumulate negative energy over the course of life. To get rid of this negative energy, souls come in human form to the earth (a kind of purgatory) and live an earthly life in compliance with certain rules. If during the course of life these rules are violated, then life begins again, but in even more difficult conditions, which must be overcome without breaking the rules. Only after this the soul can return back. This whole story is very deep and detailed. But the concept that the earth is a kind of purgatory for souls who came here so interested me that it became the starting point of my story.

Do you think keeping clothes accessible is a challenge?
– To introduce the principles of slow fashion and conscious consumption is a challenge. Being a young brand, we try to reduce any margins as much as possible, but we always remember that behind the production of each garment there are lots of people and their hard work must be paid accordingly. Ethics is important for us at all stages of work, so we always work with companies that care about the environment, experiment with recycled materials and this also affects the cost of the high quality fabrics and raw materials that we purchase from them.

Your message to your fellow artists / designers who are stuck on quarantine?
– Do not waste your time. Those who have adapted now will go forward faster.

Instagram RED SEPTEMBER @redseptemberofficial

Alp Peper „Art portrait“

By /ART/


PHOTOGRAPHY Alp Peper @alpqwerty
MODELS Hay Sağlıksever @haysagliksever & Duygu Yılmaz @dygyilmaaz
MODEL/MAKE UP Feyme Zafer @feymee

Models Hay Sağlıksever @haysagliksever & Duygu Yılmaz @dygyilmaaz
Model/Make up Feyme Zafer @feymee

Models: Saltanat Sabyr @salt.oui & Sabina Sultanalieva
Assisting: Hay Sağlıksever @haysagliksever
Model: Alp Peker (me) @alpqwerty

Model: Nedim Özdemir
Model: Alp Peker (me) @alpqwerty

Model: Cansu Erken @erkencansu
Model: Alp Peker (me) @alpqwerty