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RECORD NUMBER OF FASHION STREAMS FROM MOSCOW VIEWERS – DIGITAL MERCEDES-BENZ FASHION WEEK RUSSIA EXTENDED UNTIL APRIL 6 / DAY ONE

RECORD NUMBER OF FASHION STREAMS FROM MOSCOW VIEWERS - DIGITAL MERCEDES-BENZ FASHION WEEK RUSSIA EXTENDED UNTIL APRIL 6 / DAY ONE

More than half a million unique users watched Mercedes-Benz Fashion Week Russia online shows and TikTok lectures on the first day of Mercedes-Benz Fashion Week Russia. On average, 30,000 people watched each video presentation from Moscow, while at peak times the number of simultaneous connections exceeded 50,000. The technical team was forced to restart the servers several times – the amount of connections exceeded the calculated digits more than twice. Moscow streams of young and famous designers are covered by media from Russia, Italy, the United Kingdom, the USA, India and other countries.

SL1P
is a Russian experimental jersey brand founded in 2018 by Vyacheslav Abdenov and Vlad Ivanov. The name refers to the knitting term Slip, standing in English for transferring a stitch from one knitting needle to another.

SL1P brings together the traditions of jersey art, original designs, and contemporary art. Instead of creating the usual seasonal collections, the brand team makes small capsule collections with their chosen like-minded muses: artists, graphic designers, and architects. Each capsule is a limited edition, and  moreover,  the designers, following the responsible fashion principles, use recycled materials.

Their new collection is dedicated to experiments with jersey fabric. This time, the SL1P team collected a unique assortment of yarn from all over the world – mostly sourced from European and Asian stock shops. For example, the transparent smoky dresses and tops were created from Loro Piana silk and metal yarn, which possesses a memory-shape effect. Their other find was a special cotton and polyamide yarn, which allows knitted products to resemble chainmail. In addition to dresses and branded rectangle-cut vests, this new offering by SL1P includes sweaters, cardigans, tops, and bomber jackets with sport-style sleeves. Most of the garments shown are also unisex.

SL1P

SL1P

SL1P

REWEARIT
Velina Sukiasyan created REWEARIT last year, inspired by the concept of upcycling. The designer truly believes in responsible consumption, truly needed these days for the planet and the humans inhabiting it. Old things don’t have to be thrown away: if they are in good condition, it is easy to give them a new lease of life.

Her new collection was created to demonstrate the importance of environmental protection thanks to individual conscientious attitude. The new garments were made completely through the process of second-hand recycling. One of the most important parts of Sukiasyan’s work was to not lose the brand’s individual style, since each cut and print has a story behind that had to be reflected to get a completely new and fashionable piece. In shaping these new looks, the designer found inspiration in her recent trips to Armenia and Georgia.

The mesmerizing nature and vividly colored buildings she had captured turned into prints on clothes, whereas textures and varying colors of the stony palette served as inspiration for creating a unique color pattern. During the creation of her short video for this fashion week, she strived to merge the individual looks with the surrounding nature and to demonstrate the vital need for saving the environment that surrounds us – jackets intertwined with tree branches, while wildflowers and lilies filled the pockets for the tragic heroes of this short film.

REWEARIT

REWEARIT

REWEARIT

HOUSE OF LEO
a young brand from Moscow founded last year, is the baby of Leonid Alexeev, known for his work with unisex garments and his wide range of inspirations. His primary focus, however, is menswear, and his new Fall/Winter 2020-2021 collection is a fond goodbye to one’s juvenile ideas of adult life.

The new collection includes wool suits with a vintage Soviet influence, Vichy-checkered cotton shirts, pecoras made from artificially aged wool, running coats with tapestry prints, preppy college-style sweatshirts, merino wool jerseys, and a wide assortment of graphic designs printed (or, rather, tattooed in a unique way) on cotton bombers, leather handbags and jackets.

HOUSE OF LEO

HOUSE OF LEO

HOUSE OF LEO

Valeria SAAD
This young brand, launched by Valeria SAAD in 2019, started a compact showcase off with a collection centered around the catastrophic impact of the modern industries on the environment. This collection was a self-admitted eco-manifesto for the modern age, utilizing natural fabrics and hues, with a clear preference towards minimalist, clean tailoring.

A video presentation featured models, adnrogynous and serious, set against a montage of immense waste management facilities and empty streets of NYC – an all-too-familiar sight these days. The garments were similarly genderless – soft robes of asphalt-colored fabric and beige loose-cut jackets. The subtitles stated that we continue to produce and consume, but that our fast-fashion, more means more approach will certainly not be working for much longer.

Valeria SAAD

Valeria SAAD

Valeria SAAD

RED SEPTEMBER
Olga Vasyukova of RED SEPTEMBER started creating menswear and womenswear in 2018. She is a multi-profile designer, with work spanning design, illustration, production, filming, and visual collaborations. The designer is a graduate in Fashion Design from Polimoda. Fall/Winter 2020-2021 collection is the third for the brand. The first two collections were very successful, earning features in international fashion publications (Business of Fashion, Vogue, Dazed and   i-D). The short movie  Vasyukova  presented included French teenagers speaking on their hopes and dreams for 2020 and beyond.

This new collection is the first part of a planned trilogy of meditations on the structures within our societies. As per usual, the collection features fashions for both her and him – the women’s segment featured leather jackets and raincoats with overstated shoulder pads, bright dual-colored sheepskin coats, woolen trousers, and jackets with multi-layer draperies, hi-tech windbreakers and bomber jackets, multi-layer dresses and black & white  leather pencil skirts. The men’s part showcased asymmetric  double-colored sweaters, sophisticated tailored trousers with patch pockets, voluminous jean fabric jackets, hi-tech bomber jackets made of several contrasting fabrics, sheepskin jackets, as well as masculine leather jackets and coats.

RED SEPTEMBER

RED SEPTEMBER

RED SEPTEMBER

LUTANI
The Saint-Petersburg based LUTANI, also launched last year by Anita Lyutvinskaya, told a story of human vulnerability and human condition. In fact, that’s what their new collection was called – VULNERABILITY, shown by Givenchy model Stanislava Izyumova.

LUTANI also sources their wispy, ghostly fabrics locally in St. Petersburg, or imports them from European producers. A hypnotic short movie by Andrey Valentsov showed their new designs through the medium of a ghost story – with the model inhabiting a long-abandoned house and a frozen swimming pool. The garments ranged from  ribbon-like crimson evening gowns to several outfits that utilized thermochromic, color-changing fabrics.

As Stanislava walked through a frozen wintery landscape, a little ghost searching for meaning, the light and futuristic outfits offered a perfect scenery to the emotions familiar to us all at this time – uncertainty and an unyielding desire for a new sincerity and intimacy. Her spectre eventually sank to the bottom of a deep-frozen lake, draped in white silks reminiscent of Alexander McQueen’s legendary Kate Moss hologram.

LUTANI

LUTANI

LUTANI

Let us remind you that virtual Mercedes-Benz Fashion Week Russia is taking place on April 4 to 6. Live streams can be followed from anywhere in the world at AIZEL.RU и MEGOGO.NET.

DJ GROOVE is responsible for the musical accompaniment of digital #MBFWRussia.