Gregory Shell is a freelance visual storyteller, photographer, and director with 17 years of experience. He produces global video and photo advertising campaigns and began his career as a magazine photographer (Cosmopolitan, Esquire, GQ, Glamour, Allure, InStyle, ELLE, Rolling Stone). Today he focuses on commercial projects for brands such as Coca-Cola, Adidas, Gillette, Mastercard, Pirelli, and Puma.
Having recently relocated to Berlin, Gregory presents one of his first local projects—a creative editorial shot in collaboration with Sanja Meister, an emerging fashion designer (B.A.) and trained tailor since 2018. Acting as art director, Sanja organized an experimental shoot to showcase pieces from her latest collection in a fresh visual context after the recent Ustopia 2024 fashion show.
The styling was led by the brilliant Luca Marie Reinsch and Diana König—co-organizers of the Ustopia Runway & Art Show 2024—who also supplied selected garments for the project. Inspired by Office-Siren-Core aesthetics and the element of water, the team embraced wet-look styling. The shoot evolved into a collaborative experiment that brought together many talented contributors, including exceptional hair-and-make-up artist Yana Yakubenok, models from TWO Management and SEEDS Management, and post-production & AI specialist Natasha Dautova.
SHELL & MEISTER
Photography https://www.instagram.com/grisha_shell/
Styling: https://www.instagram.com/lucaluca.studio/
Art direction: https://www.instagram.com/meisterinsanja/
Models: https://www.instagram.com/maloupepa/
Agency https://www.instagram.com/seedsmanagement/
https://www.instagram.com/auugustinachu/
agency https://www.instagram.com/twomanagementscandinavia/
https://www.instagram.com/fynnloffler/
agency https://www.instagram.com/twomanagementgermany/
Makeup & Hair: https://www.instagram.com/yakubenokyana/
Set Assistant: https://www.instagram.com/quentindiel/
Post-production: Natasha Dautova
Studio:Daylight Studio HTW https://www.instagram.com/htw_fashiondesign/
Handmade white knit Top – Sanja Meister (on male model) Black mesh dress – Luca Reinsch Suit jacket and Pants – Lanifico T. G. di Fabio White button down – Vincente tie – stylists own
right | Blue Eclipse Knit Dress Handmade- Sanja Meister
Top – P. Luca Wunderlich Zipper neckles – mfg Karen Lukas Tie – stylists own Suit – Lanifico T. G. di Fabio
White long sleeve top – P. Luca Wunderlich Black top – Luca Reinsch skirt + shoes – Stylists own Right: Shirt – Van Laack Skirt – P. Luca Wunderlich Blazer – Yves Saint Laurent Shoes – Adidas Black Sequins Bag – Sanja Meiste jewellery – Stylists own RIGHT Jacket- Diana König https://www.instagram.com/iam_dianakoenig/ Grey Silk Skirt – Vintage Pia Rucci Pants – Luca Reinsch Shoes + Glasses – Stylists own
White long sleeve top – P. Luca Wunderlich Black top – Luca Reinsch skirt + shoes – Stylists own Right: Shirt – Van Laack Skirt – P. Luca Wunderlich Blazer – Yves Saint Laurent Shoes – Adidas Black Sequins Bag – Sanja Meiste jewellery – Stylists own RIGHT Jacket- Diana König https://www.instagram.com/iam_dianakoenig/ Grey Silk Skirt – Vintage Pia Rucci Pants – Luca Reinsch Shoes + Glasses – Stylists own
Corset Top – Luca Reinsch shirt – Van Lack Brown Portal Skirt – Sanja Meister Shoes – Stylists own
Handmade white knit Top – Sanja Meister (on male model) Black mesh dress – Luca Reinsch Suit jacket and Pants – Lanifico T. G. di Fabio White button down – Vincente tie – stylists own RIGHT | Suit – Lanifico T. G. di Fabio Top – P. Luca Wunderlich https://www.instagram.com/training_of_daily_living/ Shoes – Dirk Bikkembergs https://www.instagram.com/dirkbikkembergs/ Zipper Neckles – mfg Karen Lukas https://www.instagram.com/mfgkl/
Complete look Circle Jacket and Skirt- Sanja Meister Shoes – Mango
