Designer | Bosshi | Casting: Joaquin Gregorio @byjoaquinne Mua: Claudia Trejo @_latinasglam_ , Martin aka DaddyDoll @makeupbydaddydoll , Diva Reyes @divamreyes_ , Edi Silva @edisilva182 , Gabriella Placido @gabriella_placido Model: @rileyhundleywoodell Model: @audreytheart Photo: @mariasmithvisuals Model: @athenalambros Photo: @deaelsmith Model:@emily_baldauf Model: @nandiloizzo Photo: @mariasmithvisuals Model: @asiavmilan Model: @alex.graser Musician: @neozeemaPhoto: @montephoteaux
With Labyrinth of Light, Bosshi, the brand founded by Peruvian designer Brunela Ramirez stepped onto the New York stage with a presentation that blurred the lines between fashion, film, and performance. More than a collection, it was an immersive experience: models became shifting reflections of one another, live music underscored the atmosphere, and the entire space transformed into a dialogue between darkness and illumination. At its core, Bosshi embraces gender fluidity, individuality, and diversity values that resonate deeply with today’s cultural moment. We sat down with Brunela Ramirez to discuss the creative universe behind Bosshi and the vision shaping its future.
PHM : Labyrinth of Light was the very first introduction to Bosshi. What was the personal spark or story that made you want to create this brand and launch it in such a conceptual way?
BOSSHI: What has always drawn me to fashion is how closely it can relate to other artistic disciplines. When I decided to launch a brand, my vision was to create something in which I could visually express the entire universe behind it. For a fashion designer, fashion is not only about the clothes we make, it’s about the people we dress, who we want to connect with, and how we can make them relate to our work. I was therefore very driven to create a presentation that could encompass movement, art, sound, and fashion, elements that work together to shape our individuality and personal expression
PHM :You’ve mentioned film as an influence and the show really did feel cinematic. Can you tell us how cinema shaped the way you designed the looks and staged the presentation?
BOSSHI:I find films very inspiring because they provide so much, visual references, sound, atmosphere, mood, and story. All of these elements became key references in shaping the art direction for the presentation. I wanted the show to carry a sense of enigma and mystery, almost as if the models were portraying different characters from a non-existent world.
A lot of my inspiration comes from horror and thriller films that create this kind of atmosphere, such as Mulholland Drive or Suspiria. For the designs, I focused on creating pieces that were wearable but carried a sense of otherworldliness through their design, color, and materials. The garments were not only clothes but also extensions of the narrative, helping to build the eerie and mysterious environment of the presentation. Each piece contributed to the storytelling, reinforcing the themes of individuality, ambiguity, and the unsettling beauty I wanted the audience to experience.
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PHM: Bosshi is described as a genderless brand, and the show carried this strong message of individuality and self-expression. How did you bring those values to life through the styling, silhouettes, and casting?
BOSSHI : I’ve always explained that when I design, I don’t think in terms of a male or female body, unless a specific design requires proportions traditionally associated with one or the other. But at the end of the day, anyone can wear it. That mindset naturally extends into the styling and casting process. For me, it’s about finding people with unique and interesting looks and enhancing that individuality through my designs. The goal is to highlight self-expression and identity beyond gender, allowing the silhouettes and styling to feel fluid and inclusive while staying true to the person wearing them.
PHM: The whole experience felt immersive from the lighting to the music to the choreography. What kind of emotional journey did you want the audience to go through as they stepped into this “labyrinth”?
BOSSHI: From the beginning of this project, I wanted to give people a different perspective on fashion, something far from a traditional runway or catwalk show. My aim was to create an experience that incorporated all the elements that inspire me, almost as if the audience were stepping inside a film. I wanted to evoke a sense of confusion and enigma for the observer, rather than presenting it as a straightforward runway show. I believe this approach works best to show what moves the designer and to make the audience feel like part of that experience. And what better way to do it than through a casual, immersive setting, with sound and atmosphere that they can truly feel.
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PHM: The title itself, Labyrinth of Light, is intriguing. What does the play between light and darkness represent for you personally and for the brand’s creative universe?
BOSSHI:I became very interested in the contrast of light and darkness when I noticed its importance in films. I feel it carries a significant amount of meaning, and the way it can be used helps support a narrative of different emotions and overall mood.
It’s a concept that can be shaped in many ways, but for me, the idea of mystery and darkness as an aesthetic comes from my perception of life, as something full of questions rather than answers, so that’s why I carried this sense of enigma into the aesthetics of the looks in my brand as well.
PHM: When I started my design journey in Peru, I realized there was still much to be done regarding gender expression in the fashion industry, which motivated me to pursue it.
BOSSHI:After many years of creating and discovering who I am as a designer, I feel that I carry my roots most strongly through visual expression. Peruvian artists are incredibly skilled in this; we grow up in a culture rich in diverse art forms and often combine techniques in unique ways. I inherited that curiosity and am constantly exploring how to use different techniques and materials to create something new. Now, being in New York, I feel that this global journey allows me to merge my cultural heritage with the city’s dynamic and experimental fashion landscape, shaping Bosshi into a brand that embraces both individuality and innovation.
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As Bosshi steps into the international fashion scene, Labyrinth of Light feels less like a debut and more like a manifesto. Brunela Ramirez has crafted a brand that speaks in the language of contrasts shadow and illumination, individuality and reflection, tradition and reinvention. Rooted in Peruvian heritage yet shaped by a global vision, Bosshi is carving out a space where fashion becomes both a mirror and a stage for identity. If this first chapter is any indication, the journey ahead will be as bold, cinematic, and uncompromising as its opening act.
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