Producer: Yihan Shao
Photographer: Tao Jingying
Model: AddSalt
What was the catalyst that made you start being a fashion influencer?
At first, it was really simple — I just loved fashion. I enjoyed styling outfits, taking
photos, and sharing them. I realized that clothes aren’t just something to wear; they’re a
way to express emotions and attitudes. One day, I posted a few outfit pictures on social
media and unexpectedly got a lot of likes and encouragement. That’s when I realized I
could inspire others with my style, and that made me feel recognized. So, I decided to
take this more seriously.
How has your life changed since becoming a fashion influencer?
My life has become busier and more challenging. I’m constantly coming up with new
ideas and content; every day is filled with planning, shooting, and editing. My life has
also become more public, and with that comes more attention and expectations. But it’s
also taught me time management and how to deal with pressure.
What does fashion mean to you?
Fashion is a form of free expression for me. It allows me to present different sides of
myself through various styles and outfits. Fashion isn’t just about following trends; it’s
about finding an attitude and lifestyle that suits you.
How do you define your style? Has it changed over time?
My style is probably best described as ‘mix and match.’ I like to combine minimalist
pieces with bold elements. Over time, my style has evolved with my mood and growth. I
used to favor a sweeter, edgier style, but now I enjoy combining vintage and modern
elements. My style changes, but staying true to myself remains constant.
AddSalt
What gives you the most sense of accomplishment when maintaining your
image on social media?
The most fulfilling part is when I see that people are inspired by my content or that my
posts give them confidence. I get messages from followers saying that my outfit posts
helped them step out of their comfort zone or try new styles, and that’s what keeps me
going!
What do you think your audience expects from you?
I think they expect to see authentic and creative content. They want not just
fashionable outfits, but also a glimpse of my everyday life and my thoughts on fashion.
Do you ever change your content based on feedback from followers or trends?
Why or why not?
AddSalt
Have you ever felt that it’s difficult to show your ‘true self’ on social media?
Why or why not?
Sometimes, yes. Social media tends to show only the glamorous side of life, but the
real me isn’t always perfect. I worry that if I show my vulnerable or tired side, people
might think I’m not ‚inspirational‘ anymore.
Do you think the ‘perfect persona’ is something influencers must maintain?
I don’t think it’s a must, but the pressure can be real. People tend to appreciate a
positive and flawless image and that can make us feel like we need to keep up
appearances all the time.
What’s the most stressful part about maintaining the identity of a fashion
influencer?
The biggest stress is the constant need to create high-quality content while also
keeping up with your image and maintaining your own personal brand. Sometimes, I
feel creatively drained or physically exhausted, but I still have to stay active online.
How do you handle stress when it gets overwhelming?
I give myself a ‘short break,’ even if it’s just a few hours without my phone or social
media. Sometimes, I’ll hang out with friends, go to an exhibition, or take a walk to reset
and find new inspiration.
Do you think the image you project on social media is different from who you
are in real life?
Not a lot, actually. I try to stay true to myself. But I do tend to be more polished and
planned on social media, whereas in real life, I’m a bit more spontaneous and casual.
AddSalt
Have you ever doubted your choice to pursue this path? What kept you
going?
Definitely, especially when I feel creatively blocked or face negative comments. But
every time I get a message from someone telling me they were inspired by my work or
liked my outfits, I remember why I started. That keeps me going.
Have you ever felt ‘trapped’ by social media?
Sometimes, yes. For example, when I’m out with friends or traveling, I often think about
how I can capture content for social media, which can take away from just living in the
moment. That can feel like being ‘trapped’ by the platform.
What’s the most tiring or difficult part of content creation for you?
The hardest part is keeping the content fresh and creative. Fashion trends change so
quickly, and audience preferences shift, too. It’s always a challenge to stay true to
myself while continuously innovating.
