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Noel Higareda „La Prima Vez“

LA PRIMA VEZ

La Prima Vez uses Owain Phyfe’s song of the same name as a lens to examine the glorification of female beauty.

We ascribe such gravity to the virginal form. A divine skin of perfect, unblemished proportions. A distillation that echoes through the millenae. Women, robbed of all thought, emotion, and voice – suffocated shells.

Who would complain about receiving a compliment regarding their divine appearance? Not all that glitters is gold, and neither can the empathy of words be judged by their beautiful sound. Big praises set high expectations and people can feel like drowning in overwhelming kindness.
Outstanding beauty and allegedly uncontroversial perfection have always been a mystery and subject of interest in arts, religion and our entire human history. No matter if they are icons, sirens or queens; The exoticization, eroticization and romanticization of women glorifies them by putting a crown on their heads they actually do not want to wear.
Model Laissa Madeiros @la_iissa
Photographer Noel Higareda @noelhigareda
Hair & Makeup Paola Luna @paolalc_mua
Creative Direction & Styling Isabella Rudzki @isabellarudzki
Location Chic By Accident @chicbyaccident
Bamboo sculpture by Zachary Lynd for de Ella Ritual Mez-cal @zach.lynd @deella.mezcal Coat Maison Mohé @maisonmohe Shoulder Piece Elke Klein @elke_klein_ Blouse, Boots & Hat Vintage Earrings Indigenous Origin Location @chicbyaccident
Crown & Ring Romo Herrera @romoherrera_mx Blouse Gabrielle Venguer @gabriellevenguer Bag Elke Klein @elke_klein_ Location @chicbyaccident; Carpet @verdidesign Dress Vintage Earrings Isabella Rudzki @isabellarudzki.design Location @chicbyaccident
Set Maison Mohé @maisonmohe Head Piece Gabrielle Venguer @gabriellevenguer Earrings Isabella Rudzki @isabellarudzki.design Location @chicbyaccident
Dress Gabrielle Venguer @gabriellevenguer Bottle Bag Elke Klein @elke_klein_ Fish Bag, Earrings & Necklace Isabella Rudzki @isabellarudzki.design Bra & Boots Vintage Location @chicbyaccident
Guitar Washington Silvera @studiowashingtonsilvera @licenciado.gallery Pants Isabella Rudzki @isabellarudzki.design Blouse, Shoes and Blazer Vintage Location @chicbyaccident
Dress Gabrielle Venguer @gabriellevenguer Bottle Bag Elke Klein @elke_klein_ Fish Bag, Earrings & Necklace Isabella Rudzki @isabellarudzki.design Bra & Boots Vintage Location @chicbyaccident