Text by Irina Rusinovich
How did you choose the theme or concept for your art event, and what inspires your creative direction?
The concept for „Archive of Upcoming“ was deeply rooted in the captivating venue we selected – a former archive. This choice was not accidental; it symbolizes our commitment to challenging conventional notions of archives and their connection to our uncertain future. Our inspiration came from the tumultuous social, ideological, and political landscape of our times, which profoundly shapes our perception of what lies ahead. In this exhibition, we embarked on a profound exploration of the intricate interplay between our contemporary world and the mysterious frontiers of the future.
As curators, we were personally drawn to the theme because it allowed us to delve into the enigmatic uncertainties that often cloak the future. We were fascinated by how these uncertainties sometimes render the future unclear and, occasionally, disconcertingly dystopian. Throughout the curation process, we were continually struck by the recurring theme of the past, present, and future intersecting in the works of the artists we selected. This theme encouraged us to challenge our own detachment from reality, question the blurred lines between utopian dreams and dystopian realities, and deeply reflect on the profound impact of human activity on our planet.
„Archive of Upcoming“ became, for us, a symbolic space where the past and future coalesced, offering a profound reflection of our present moment. We came to view archives as more than mere repositories of history; they transformed into dynamic spaces that showcased a tapestry of diverse visions of the future. These visions, sometimes fragmented and uncertain, provided unique perspectives that could very well become integral chapters in our evolving history.
As we navigated the artistic tapestry woven by these talented individuals, we were personally inspired to envision the intriguing contours of what lies ahead. It was an invitation to participate in an ongoing dialogue that shapes the very essence of our existence, to blur the boundaries between past and future, and to engage with the intricate complexities of our world. „Archive of Upcoming“ became, to us, a testament to the ever-evolving nature of our reality and our collective pursuit of understanding the enigmatic future.
Can you describe the process of curating artists and artworks for your event and what criteria do you consider?
The process of curating artists and artworks for „Archive of Upcoming“ was an exciting and personally rewarding journey. What set our approach apart was our emphasis on the artists‘ works themselves, prioritizing their creative expressions above all else. In fact, many of the artists we featured were previously unknown to us, a testament to our commitment to discovering fresh, emerging talent. Our foremost criterion in selecting artists was the undeniable talent showcased in their works. We were drawn to pieces that resonated deeply with the concept of the exhibition, capturing the essence of uncertainty and the interplay between past, present, and future. Each artwork had to contribute meaningfully to the narrative we aimed to construct within the space.
We also considered how the artworks would harmonize with the unique style and atmosphere of the venue. The former archive, with its captivating history and architectural character, served as a canvas upon which the artworks would be displayed. It was crucial for us that the artists‘ works not only complemented the overarching theme but also enriched the aesthetic of the space itself.
Our primary focus was always on artistic quality and conceptual alignment. This approach allowed us to curate a diverse yet harmonious collection of works, providing a platform for emerging artists to shine while contributing to the overarching narrative of „Archive of Upcoming.“
photo credit Alizee Gazeau
What promotional and marketing techniques have proven successful in attracting a diverse audience to your independent art event?
We were deeply passionate about reaching a wide and diverse audience. To achieve this, we engaged in collaborations with local influencers and art communities who shared our vision. These collaborations not only helped us reach a broader audience but also allowed us to tap into the creativity and energy of the local art scene.
Another key element of our promotion was the use of creative and eye-catching materials. We understood the importance of visual appeal in today’s digital age. By investing time and effort into creating compelling promotional materials, we aimed to capture the essence of our event and draw people in.
Moreover, word-of-mouth played a significant role. Our personal connections and networks were invaluable in spreading the word about our event. The genuine passion we had for „Archive of Upcoming“ was evident in every conversation, and this authenticity resonated with others, driving them to attend and support the exhibition.
How do you plan to create an engaging and immersive experience for attendees beyond the artworks themselves?
At „Archive of Upcoming,“ our vision extended beyond merely presenting a collection of artworks. We were deeply committed to crafting an immersive space that beckoned attendees to actively engage with the art. To achieve this, we meticulously curated the exhibition environment, ensuring that it not only complemented the artworks but also invited personal interaction.
Moreover, we are thrilled to announce a forthcoming highlight of the exhibition experience: on September 14th, we will host a captivating sound performance concert. This concert will feature five diverse DJs, each poised to infuse the space with their unique sonic perspectives. This addition promises to transform the event into a multisensory journey, allowing attendees not only to appreciate the art but also to become an integral part of the immersive experience. We believe that art should not be a passive encounter but a vibrant and engaging one that fosters deeper connections and understanding. Join us on September 14th for this exciting exploration of art and sound, where past, present, and future collide in a mesmerizing sensory fusion.
Photo Credit Evgenia Chetvetkova
Can you share any challenges you’ve faced in organizing this art event independently and how you overcame them?
One of the most profound challenges we encountered during this journey was the lack of financial resources. This challenge was particularly impactful as young collectives and artists, especially those with diverse backgrounds, struggle to secure financial support in the current art landscape. In the contemporary art scene, resources often flow to already established and successful galleries and projects. This dynamic creates a significant barrier for emerging artists and collectives. As curators with backgrounds that don’t include well-connected families or established networks in the art world, the process was pretty exhausting.
However, we overcame this hurdle by pooling our own resources, seeking alternative funding sources, like support with the venue from „Konnekt Berlin“ and huge help from our friends and artists. It was a testament to our commitment to the vision we held for „Archive of Upcoming“ and the belief that art should not be limited by financial constraints. The personal and collective sacrifices made this journey even more meaningful, reinforcing our dedication to fostering a space for emerging artists to shine, regardless of financial barriers.
What role does technology or digital platforms play in enhancing or expanding the reach of your art event?
While Instagram remained a primary platform for us, the recent algorithmic changes presented a challenge. However, we recognized the importance of adapting to evolving digital landscapes. Despite algorithmic complexities, digital platforms remained instrumental in reaching a global audience. We leveraged these platforms not just for promotion but also for creating a digital extension of the exhibition, allowing those unable to attend in person to experience the art virtually.
The digital realm also provided a space for artists to share their stories and processes, fostering a deeper connection between creators and their audience. While technology brought its challenges, it also opened up new avenues for engagement and outreach.
photo credit Alizee Gazeau
In what ways do you foster collaboration and community engagement within the art scene through your event?
The birth of Art Collective ALTTTTTAR in Berlin in 2022 was a deeply personal journey for Mariia Bokovnia and Alfiia Koneeva. It was born from a desire to redefine how art is represented and experienced. ALTTTTTAR aimed to break down barriers for young artists, regardless of their cultural or social backgrounds, offering a platform where talent could shine.
This mission resonated deeply with us as artists and curators, as we felt the impact of the established art hierarchy on emerging artists. ALTTTTTAR became a place where cultures converged, and art served as a universal language that united people.
Through exhibitions in unconventional spaces, we sought to disrupt the norm and bring art directly into the daily lives of city dwellers. This approach allowed us to create a unique dialogue between art and everyday life, enriching both. Our commitment to providing an inclusive space for artists was deeply personal, reflecting our values and aspirations for the art community.
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