As cliche as it may sound, I have always been connected to art and creativity. Joining the fashion industry from the age of 16 was a major turning point for me, from when I was able to discover and explore this passion in a very special journey, as I also discovered myself and the world around me. After years, I realized that I am meant to be on both sides of the lens and chose to switch my focus. Ever since, I have immersed myself in every possible facet of the industry and finally landed on what I now know my calling is – to be inspired, create and give this inspiration back with my very own identity and vision through creative/art direction.
My art direction is a blend of timeless minimalism and bold storytelling, where fashion transcends mere clothing to become a reflection of our Zeitgeist through culture and expression. Inspired by the iconic elegance of the 80s and 90s and the raw intimacy of documentary style, I create elevated, fashion-forward visuals with unexpected, eccentric touches. Drawing from brands as Jil Sander, Bottega Veneta, Jacquemus, The Row, Coperni, Helmut Lang, Ann Demeulemeester, Maison Margiela and Lemaire, as well as creatives like Carlijn Jacobs, Nadia Lee Cohen, Ilya Lipkin and David Sims, I aim to craft narratives that explore deeper layers of society and humanity. My work seeks to provoke thought, evoke emotion, and leave a lasting imprint.
The one thing I make sure to live by and express in my work and creative approach is that beauty is everywhere. Noticing is becoming less and less of a standard, and I want to bring it back. The unknown excites me – observing, connecting, feeling, learning and changing is what makes life meaningful to me and is what I constantly try to showcase and encourage through my art
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