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Top 5 Iconic Fashion Photographers: Helmut Newton, Irving Penn, Richard Avedon, Peter Lindbergh, Guy Bourden

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Top 5 Iconic Fashion Photographers: Helmut Newton, Irving Penn, Richard Avedon, Peter Lindbergh, Guy Bourden

“My job as a portrait photographer is to seduce, amuse and entertain.“   Helmut Newton

1.Helmut Newton (1920-2004) is an iconic figure, symbolic and influential in the world of photography. Newton was a portraitist, a supporter of classical composition and a follower of the avant-garde trend.

Newton’s work has challenged convention. He was creating characters that would test the limits and provoke the world. Being a photographer bridging the gap between art and commerce, Helmut Newton has always managed to amaze and polarize the public. Newton introduced the liberating light of women as well as repositioning the model standard, incorporating nudity, sexuality and femininity in his black and white photographs. 

Newton’s work is often called cold. The photographer considered each of them as a specific task based on calculation and mastery. This is how he is remembered by the world – the flawlessness of images, professionalism, his own vision of the beautiful and extremely clearly constructed images.

Helmut Newton

Helmut Newton

Helmut Newton

“I can get obsessed by anything if I look at it long enough. That’s the curse of being a photographer.” Irving Penn

2.The American Irving Penn (1917-2009) was one of the greatest photographers of the 20th century. Irwin Penn is a genuine classic, legend and nearly mythological figure who shot almost all the celebrities.

In the mid-80s, Irwin Penn was fond of making extremely extraordinary subject compositions, which have become, as well as his accurate, graphic photo models, the visiting card of the artist. Never was he afraid of showing things on the „ugly“ side. The fruit in his pictures is crushed with his fingers; the background for the huge bee in close-up is the brightly painted woman’s lips on which it places.

His still lifes are stamped with the idea that everything in the world is not eternal, all decays and dies, only the beauty of the moment can be preserved, even when the model loses it. In 1943 he in fact photographed the first and only Vogue still life cover.

Irving Penn

Irving Penn

Irving Penn

“A portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion. ” Richard Avedon

3.Richard Avedon’s (1923-2004)  work impresses with the dynamics, lightness and elegance of its characters.

Avedon’s work is impeccable. His vision eye and composition skills manifest itself when he takes over his object in front of a lens.Most often, the viewer can see that the photos are dominated by an unobtrusive light background, there is an intrusive composition, often the entire picture in black and white tones. However, one still wants to look at the images and scrutinize every detail. In Avedon’s portraits, the model always comes to the fore The uniqueness of the works of Richard Avedon is that in them he discloses the inner world of his characters, makes them special.The portraits of Avedon are full of emotion, individuality and action. In principle, when you look at Avedon’s work – it makes you feel connected and forced by what he has created.  

Some works of the master were not accepted by the public categorically. In particular, the album „American Starfall“ was criticized by many artists immediately after its release. In it, all the photos were taken very realistic, not hiding, but emphasizing wrinkles, folds, age and flaws in the faces of models. However, then all the photographs in this style were described as brilliant and innovative.

Richard Avedon

Richard Avedon

Richard Avedon

“The photographer, even in fashion and portraiture, has to have a standpoint. It’s important to know what you stand for, no? Most people just take pictures but they stand for nothing. They follow trends and don’t know why.” Peter Lindbergh

4.Peter Lindbergh (1994-2019)  is truly one of the most prominent and admired photographers in the fashion world.

Lindberg is regarded as one of the pioneers of natural beauty in glossy, he was an outspoken opponent of Photoshop, and he was also an ardent opponent of selfies, which he considered distorted the true image of the person. Strong, candid and private black and white portraits of Lindbergh keep appearing as some of the best in modern fashion.

Lindbergh used to take black and white photos most commonly because he believed that color was a distraction from the face. Usually things started to go very out of order during the process, and the most challenging task was to stop clinging to the initial idea. Lindbergh worked to keep things new open in his work and was not afraid to take a wrong turn.

Peter Lindbergh

Peter Lindbergh

Peter Lindbergh

“I have never perceived myself as responsible for my images. They are just accidents. I am not a director, merely an agent of chance“ – Guy Bourdin

5.Guy Bourdin (1928-1991) who was born in France in 1928 is most famous for his experimental photography. Mainly working in color, Bourdin was a key member of the French Vogue from 1955 until the late 80s, breaking the line of fashion photography, imagining bold, frequently controversial shots with exceptional modern aesthetics. 

Fashion photographer, who primarily created advertising shots, was able to draw the viewer’s interest to the product sold rather than to attractive models. At the same time, each image was perceived not as a separate scene of life, but as a whole history, which contains the plot and connotation.

Editorial houses that collaborated with Guy, provided him with complete freedom, and he enjoyed this, implementing the most daring intentions. In addition to the glamour shots in his collection you can find rough and, in some places, brutal photos.

Guy Bourden

Guy Bourden

Guy Bourden

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Knights 2.0: Universal shielding

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A l e x a n d r a  K h a r k o v s k a y a

Knights 2.0: Universal shielding

Knights 2.0: Universal shielding 

We`ve already written about 3D and monster masks, but modern PPE (personal protective equipment) is being improved. Now health workers offer us a more effective thing to protect the eyes, nose and mouth from Covid-19 infection — a face shield.

If we had been told six months ago that our editors would search for face shields in the browser search bar, we wouldn’t have believed it. But in the new reality, we forced. It seems that man is inevitably going back to the middle Ages, when the use of shields was a tool of protection. Of course, by the end of 2020, we don’t want to be like C-3PO. Of course.

Nastia Pilepchuk

Nastia Pilepchuk

Elements shifted minds

Face shields are reusable transparent screens that cover the face and help prevent infectious liquid (drops) from entering the eyes, nose and mouth. They are usually worn in combination with masks to enhance protection. Moreover, they can easily be produced by 3D printing if the necessary materials are available.w

Face shields protect owners much better from touching their faces and don`t interfere with communication, according to US infectious diseases physician and epidemiologist Michael Edmond. This is especially important for those professions that are closely related to people. Right now we will take off and land to the most incredible types of PPE. Take your multi-passport with you and let’s go!

Puey Quiñones AIRASIA PHILIPPINES

Braniff Airlines

Braniff Airlines

AIR

Stewardesses around the world are already meeting passengers in a new uniform. So AirAsia`s one has already managed to call “chic and sporty” (just look at this elegant white scarf!). The new PPE uniform was designed by Los Angeles-based Filipino designer Puey Quiñones and was officially launched on a recent flight from Bangkok to Manila.

By the way, this “shape of the future “ was predicted by Emilio Pucci in 1965, when he designed the uniform for the crew of the American airline «Braniff Airlines». Of course, Pucci was inspired by space futurism and dreams of picnics on Mars, but not by viral fever. „Before that, most flight attendants were dressed as if they came on a bus from 1925,“ the fashion designer said.

Italian architects and designers MARGstudio, Alessio Casciano Design, Angeletti Ruzza have literally „inflated“ the shields for people who want to return to public post pandemic life. The developers hope that this air protection device won`t become a heavy burden on the face, and will allow a wearer to freely communicate/ eat in the usual way. We think restaurants should take note of this!

Well, some modern artists suggest using more air:

Max Siedentopf “How-To Survive A Deadly Global Virus”

San Kim “inflatable suite”

Alva Design Studio

THE EARTH

Here — on the earth — as elsewhere, there is a hot struggle thanks to PPE. Doctors note that the transparent visor that covers the face should be extended below the chin. And there should be no gap between the forehead and the front of the screen, so that no drops can get inside. Children’s dentists from sunny Spain perfectly manage to combine the pleasant with the useful. Look, even the Incredible Hulk came to the defense with COVID-19!

American designer Joe Doucet designed a shield that could be worn like a pair of sunglasses to make people really want to wear shields. It`s easy to use with integrated arms, so you are not an alien anymore.

For those who want to become an alien and spend a weekend outside of our Solar system, we recommend Shin Murayama with his masks series project „Valhalla“. Perhaps the artist was inspired by images of Japanese soldiers. But in these images we see the primal power and the face of a warrior doomed to Valhalla. Dedicated to fans of Rafiki and Hakuna Matata:

Waving a glove and kissing your visors!
OXOX — PURPLEHAZE

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Sustainable fashion: 5 designers to watch

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A l i n a  S t e b l o v s k a y a

Sustainable fashion: 5 designers to watch

It has not been a secret for a while that fashion is one of the least sustainable industries. Pollution, waste, overproduction, poor working conditions – this list can go on, and it does not sound too glamourous.

Nevertheless, this year started with a very strong sustainability agenda. For the first time in many
years designers and brands have been seriously challenged on their plan of action to reduce
environmental impact and introduce sustainable practices, whether they want it or not. And, while some had to become trend followers, there have been real eco-trendsetters as well. These are the designers and brands that have put environment and sustainability at the core of their business, and they are the ones to watch.

Iris van Herpen
Progressive, innovative, forward thinking – this is how you could describe this Dutch designer. Ever since her first show in 2007, she has been experimenting with different forms and materials that could potentially be revolutionary in waste reduction.

Iris van Herpen

Iris van Herpen

Iris van Herpen

Maggie Marilyn
Since the inception of the brand in 2016, the mission of this kiwi designer was “to make a
difference in an industry that was ready for change”. Transparency about the supply chain, ethically sourced or recycled materials, biodegradable packaging are all in the core of this brand. And it all comes packed in a beautiful design.

Maggie Marilyn

Maggie Marilyn

Maggie Marilyn

Kit Willow (Kitx)
Another designer from Down Under with environmentalist approach. Apart from using consciously sourced materials, she has also created a program where she works directly with artisans in India addressing the topic of fair working conditions and equal opportunities.

Kit Willow (Kitx)

Kit Willow (Kitx)

Kit Willow (Kitx)

Stella McCartney
The daughter of Sir Paul McCartney has been the one to watch for a very long time. She challenged the industry from 2001 when she established her brand in 2001 and decided not to use any fur or leather. Ever since, Stella McCartney has been experimenting with recycled materials, innovating the production line and creating products that would be easily recyclable.

Stella McCartney

Stella McCartney

Stella McCartney

BITE (creative collective)
Scandinavia is another emerging hub for fashion environmentalists and forward-thinkers. Founded in 2016 by four creatives based in Stockholm and London, BITE took a minimalist approach to fashion in an attempt to oppose fast fashion. The brand has a limited collection of only 20 timeless items that are being updated from season to season.

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BITE (creative collective)

BITE (creative collective)

BITE (creative collective)

Hide`n`seek with COVID-19

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A l e x a n d r a  K h a r k o v s k a y a

Hide`n`seek with COVID-19

C is the most popular letter of the Latin alphabet during the pandemic. Not in the case of adding more “cereals” on breakfast or doing “crunches” exercises all day long. But…well, maybe. Self-isolation has forced people to do things they didn’t even think about a couple of months ago. For example, watch the movie „100 Dinge“ and get rid of garbage in the house and in your mind.

The lifestyle has changed. But one thing unites us — masks (from Instagram as well). Today, fabric masks are the most affordable type of protection against COVID-19 attacks.

But what about shame? For example, in Sweden — where there was no quarantine yet — even doctors do not wear masks! The refusal is explained by the unwillingness to cause panic among the citizens. The wearer attracts too much unwanted attention and people automatically think that there is an infected person next to them. But not for the Czech Republic, where the police issue a fine of 3 million kronor ($1.2 million) for the absence of a mask. We are not in there, but seems scary.

Super care from a supermodel

By the way, Karolina teams up with Billie Bloom’s founder, Ashley Liemer to create the #MasksForAll project to produce and donate sustainable NON-MEDICAL cloth masks. They are organic cotton and can be washed in high heat for reuse. Be sure that 5 different sizes ( from toddler to adult) and clear designs makes your choice free. You can also buy identical masks with your child to know exactly where there is a lioness and her cub.

Use face ID with mask

Well, if you dreamed of having an Immortal Joe’s mask from “ Mad max”, now is the time. We prefer more delicate one`s. Sorry. But, of course, with a pinch of creativity. Take a hint:

Artist Danielle Baskin has set up a Resting Risk Face company, that will print 2D user`s photo on a N95 mask and create a 3D-contoured variation. So person can use facial recognition technology while wearing them. Cool, right? At the same time, you are you even when you cover half of your face. Well, or not you exactly … It’s all about the mood. Plus, people are more sociable when they see the other person’s mouth. Weird, we know.

For example, Danielle decided to try out the role of the famous meme and wearing a Hide The Pain Harold face mask.

Moreover, Danielle made a reservation site for her project. However, there are no masks on sale in case she is still working on them. But by specifying your contacts, you will be notified of the upcoming launch. So stay tuned! So stay tune!

Twin mask

Student Ashley Lawrence, 21 y.o., initiated the creation of a fabric mask for deaf-mute people so they could understand each other while being protected.

On a GoFundMe page she told she plans to distribute these masks to anyone who needs one, whether they are currently sick or not. We are currently sending these out free of charge. It`s free. To order one of Lawrence’s masks, reach out to her at dhhmaskproject@gmail.com

“GoFundMe as a way to offset the costs of materials, shipping, etc. Any money we raise that is not used directly for these masks at the end of the crisis will be donated to Hands & Voices. Hands & Voices is a non-profit, parent-driven organization dedicated to supporting families of children who are deaf or hard of hearing.”

Oral art

Icelandic designer Ýrúrarí Jóhannsdóttir made an unconventional version of knitted masks. According to her, this “intimidating” design will help better maintain social distance. Stay away from monsters! Roar!

With her provocative works, Yrúrarí cancels all the prohibitions that society dictates to us during a period of global panic. Want to open your mouth? Show your language? Smile with all your teeth? Now we have a chance to do it, even under the mask! No one canceled self-expression in the quarantine.

Moreover, these «hand knitting figurative fun pieces,» she said, «illustrating the everyday three dimensional space.»

For the kit Ýrúrarí created a headband and made a complete done. We loved it!

Be brave and safe,
OXOX — PURPLEHAZE

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BEING ON LOCKDOWN. How to find inspiration in Everyday objects ? Marcel Duchamp, Robert Rauschenberg and Meret Oppenheim

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BEING ON LOCKDOWN. How to find inspiration in Everyday objects ? Marcel Duchamp, Robert Rauschenberg and Meret Oppenheim

How can you be inspired when you became a prisoner of your own apartment due to external reasons? How to keep sanity and сontinue to create?

In this article, we will show you ways to find inspiration in everyday objects. Tutorial by Marcel Duchamp, Robert Rauschenberg and Meret Oppenheim on how to give a second life to such simple things as a kitchen stool, bed or even a teacup.   

Marcel Duchamp was Dada’s father, a movement that challenged long-standing speculations regarding what art was supposed to be and the manner in which it should be created. Searching for an alternative to the representation of objects in color, Duchamp started to represent the objects themselves as an art. He has chosen mass, economically available, and frequently utilitarian objects, naming them as art. „Readiness,“ as he referred to it, violated the longstanding notion of the role of the artist as a skilful creator of unique handcrafted objects. Rather, Duchamp argued: „An ordinary object [could] be raised to the dignity of a work of art by the simple choice of the artist“.  

“In 1913,” recalled Marcel Duchamp, “I had the happy idea to fasten a bicycle wheel to a kitchen stool and watch it turn.”

The bicycle wheel, therefore, is the first of Duchamp’s Readymades (sometimes produced or mass produced) to be chosen by the artist and labeled as a work of art. 

To make In Advance of the Broken Arm, Marcel Duchamp has chosen a snow shovel, hung it on the ceiling in his art studio, and named it art.

Marcel Duchamp „bicyclewheel“

Robert Rauschenberg “In bed” (1955)

Marcel Duchamp „In Advance of the Broken Arm“

Rauschenberg (1925-2008) was  blurring the distinction between the object that exists in the world and the object as a work of art. 

In its iconic “Combinations“. (1954-64) he combined the materials of artistic creation with conventional things, said: „I consider the text of the newspaper, the details of photography, the seam in the baseball and the threads in the light bulb fundamental to painting, as a brush stroke or enamel drop of paint. „

“In bed” (1955), for instance, he wrapped a huge wallboard with a cushion and a patchwork blanket, then marked it with graphite scribbles and fluffy paint hinges.

The artist Meret Oppenheim (1913-1985) gained a position in a surrealist and male-dominated movement, the members of which mostly considered women as subjects and muses for their paintings. 

To make Object, she wrapped a white decorum teacup, spoon, and saucer in the fur of a gazelle, making it weird, strong, masculine and even repulsive. It seems that this cup telling us that life is not what it looks like.

The beginning of a new era: how 2020 pandemic is going to change the fashion world

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The beginning of a new era: how 2020 pandemic is going to change the fashion world

Throughout the history of humankind, fashion had to respond to the ever changing social context, and this time is no exception. However, when China first announced the emergence of a new virus, no one in the fashion world, or for that matter in any industry, could quite imagine the effect it would eventually have.

In the past decade we have already seen quite some disruption with the rise of the digital media and all the consequences of that. Nevertheless, all these changes were relatively slow paced and still vastly controlled by the fashion giants. It all was turned upside down in 2020 with COVID-19 pandemic becoming a catalyst. Now, what is our new reality going to look like?

Everything goes digital

Online shopping, digital magazines, FaceTime photoshoots, virtual runways and changing rooms… The lockdown restrictions have forced people (and businesses) to adapt to the new reality where everything needs to be accessible online. This means that online presence becomes a must-have for survival in the crisis and is likely to stay that way after the pandemic is over.

Creativity surge

Nothing was ever invented in the comfort zone.The limitations of the “new normal” encourage creativity to find alternatives for offline activities. There will be more and more new start-ups offering never heard of ideas and services, while established brands will have to go back to the drawing table and rethink their strategies.

Future of retail

The future of retail has been already questioned for a while. Boutiques and department stores have seen a steady decrease in their offline purchases over the past decade, and now more than ever they will be forced to shift their focus to e-commerce. Post-pandemic not all stores will reopen, and the ones that stay will need to be more inventive with their omni-channel approach.

Support local

With the supply chain being seriously disrupted by the lockdowns in China and other developing countries, brands will try to reduce their dependency on having manufacturing outsourced to Asia. Meanwhile, consumers are likely to shift their attention to local brands in an attempt to help them stay afloat while rethinking their attitude to fast fashion.

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Fashion world during the quarantine: virtual fashion week, FaceTime shooting and medical staff on magazine covers

By /BLOG/, /FASHION/, /NEWS/
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PURPLEHAZE MAGAZINE

Fashion world during the quarantine: virtual fashion week, FaceTime shooting and medical staff on magazine covers

Now the world reminds us more and more of an episode from „The Black Mirror“. We see how rapidly people adapt to new conditions through technology. The fashion world is also undergoing significant changes in 2020, not only trying to adapt to the current situation, but also to contribute to the fight against the virus.

Gucci and Prada have cancelled shows in San Francisco and Tokyo while Ralph Lauren has postponed the show in New York.

Changing Russia’s fashion week into a virtual format is due to the imposition of restrictions on public events with over a thousand people. It is worth mentioning that the familiar fashion show has changed, and in April-May a complex of online events will be held at AIZEL.RU

Shooters and models promptly managed to find a remedy to this situation. Professional world-famous photographers simply jump on a FaceTime calling with their model mates, directing them and capturing screenshots each time they see a picture.

Demi Lovato was one of the first stars photographed in FaceTime style. Following this, such shootings became a trend and simplified life for models and photographers.

Now, we can find Bella Hadid’s FaceTime shooting for Italian work.

Demi Lovato

@aliona_pole на MBF Russia

Bella Hadid

Also, i-D made its special debut earlier this month with a design theme entitled Safe + Sound, in which nineteen models worldwide – including Bella’s sister, Gigi Hadid, and model Adut Adech – were reflecting on their adaptation to indoor lifestyle.

Many internationally renowned magazines, such as Time, Grazia, Vanity Fair, New Yorker and etc. have posted real heroes of our time on their covers- medical staff, demonstrating respect and moral solidarity to the people who fight against the COVID-19.  For the first time ever, Italian magazine Vogue will be released with an empty cover. The choice of white or „blank“ cover was made in support of the medical personnel, since this color is associated with the medical uniforms.

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The Comeback of Fashion Illustration and Purplehaze selection of illustrators today

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Irina Rusinovich

The Comeback of Fashion Illustration and Purplehaze selection of illustrators today

On November 2 in 1867, when the very first issue of the oldest fashion magazine HARPERS BAZAAR was published in the United States, illustrations were the only way to display clothing on paper. The “Fashion Plates” at that time were two-dimensional worlds, clearly showing the respective era, culture and taste of the time. Seasonal trends markedly made their way around the world until the breakthrough of photography at the beginning of the 20th century was exclusive.

Fashion illustrators founded stylistic movements and made art: Giovanni Boldini brought pure elegance to paper, his brush strokes were as skilful as the silhouette of a couturière, and fashion was always in the foreground in his portraits. With his opulently dressed figures, Erté shaped the Art Deco style like no other. René Gruau and his contemporaries helped Christian Dior’s “New Look” to success. Nevertheless, with the advancement of fashion photography, the illustration played the second violin more and more, from the 60s it increasingly disappeared from the magazines.

Rene Gruau

Rene Gruau

Of course, the fashion illustrators never completely disappeared. In the 1970s Antonio Lopez caused a sensation with his sensual, ultra-glamorous fashion illustrations. Karl Lagerfeld had a lifelong love of fashion illustration. And journalist and illustrator Michael Roberts has been playing the fashion world discreetly with his playful drawings since the 90s. Drawings have their own intrinsic value – they can add a special touch to the work of designers; bring a refreshing dash of humor; or magazine covers to collectibles. Last but not least, sketching is often the first step for designers when it comes to designing a collection.

That is exactly why they are increasingly appreciated today. In January 2020, Italian VOGUE published an edition that was fully illustrated by well-known artists – no trace of photo productions. The climate crisis, required new, more environmentally friendly ideas for the representation of fashion, instead of flying dozens of people and packages around the world for large shootings, editor-in-chief Emanuele Farneti said at the time. Now where humanity is faced with a challenge it hasn’t been faced before – the COVID 19 Fashion illustration again corresponds to the spirit of the times: digitization gave her new opportunities that were previously unthinkable; more and more artists are using them to represent diversity; and above all the current situation, triggered by the corona virus, calls for new ways to present the fashion of the season creatively.

Giovanni Boldini

Giovanni Boldini

Giovanni Boldini

Today, we want to share the most talented illustrators from Russia, who took part in the last weeks marathon,  organized by PURPLEHAZE and a Russian illustrator Natalia Nagibina @nagibina.art . The main prize is a participation in the Fashion Illustration exhibition, which will take place  in August at the  HAZEGALLERY ( BERLIN )

The competition was hard!  And the results overwhelming, as it revealed so many talents, so that the editors and Natalia had a big challenge to make a choice! Nevertheless, the decision has been made and the board announced the winners!

Here are our winners of FI marathon

Hello, my name is Anastasia Kondratieva @anastasia _gumbert, I am an illustrator.

I live and work in Russia. It so happened that my whole life was connected with art, and I received several art professions – a teacher-painter, a graphic artist, a set designer, a storyboard artist, an illustrator. In the last couple of years I‘ ve been doing fashion-illustrations. It is a new sphere for me and its very exciting. I have already managed to work with several designers from Russia and Ukraine. I drew sketches on Moscow Fashion week and Mercedes Benz Fashion Week Russia.

I am very inspired by cinema and fashion, because I graduated from Russian State University of Cinematography as a production designer. I see many connections between cinema and fashion shows, in both of them an atmosphere, an aesthetics and an image are important. In my works I like to experiment with techniques. Now I work with digital illustration, but I like to make it as similar as possible to oil painting, watercolor sketch or collage technique.

Undoubtedly, the Russian academic school influenced my vision of art, therefore a strong drawing and technique are important to me as well as the meaning of my work. As for me, art is the way of knowing the world, it is an instrument to develop. The artist is a versatile person who knows the history of art, classics movies and literature, fashion.

The essence of my work is to enjoy the process, enjoy the aesthetics, add a little imagination and share this with viewers.

@anastasia _gumbert

@anastasia _gumbert

@anastasia _gumbert

Hello, my name is Eugene @_evgeeniya_art__. I began to draw a long time ago! I have a professional diploma in Art studies, but there was a long break for almost 20 years. About a year ago, I began to draw more actively and exploring my own style! I get inspired by the works of famous and not so artists, designers and photographers. I like to experiment and I like different techniques.

@_evgeeniya_art__

@_evgeeniya_art__

@_evgeeniya_art__

My name is Alena Ulusavas @alulus_illustrator, I’m 37 years old, married, and with my husband we have a one and a half year old son. I am from Poltava (Ukraine), but I live with my family in two cities: Kiev-Istanbul. I have a tailorship education , since school I have dreamed of becoming a designer, and because of this reason I moved to Kiev 15 years ago from Poltava. I began to work as a tailor for one of the famous Ukrainian designers, and after one year I began to draw collections with him. By and by I drew two collections of shoes and curated them.

I have been drawing since childhood, thanks to mom ! As I remember now, I sat in front of the TV with the fashion channel turned on and sketched clothes of the girls walking along the catwalk.

I started to draw professionally fashion illustrations 3 years ago after I completed the course. The course which I have participated was not in order to learn how to draw, but in order to learn about the trend of “fashion illustration”. It was not difficult for me to portray a girl because of my profession and since then I have been doing this. Drawing is my biggest dream and especially fashion, the dream of my whole life, a hobby that brings money and my biggest dream is to become a popular illustrator in the future.

I have begun to receive the first orders just two months after the end of the course. First clients were my fans from Moscow and Israel. Then step by step the circle of my clients expanded, the clients were both foreigners (designers, personal illustrations, shops), and Ukrainians. Today, in search for my style, I also draw illustrations in the vectoral form. By shifting to the tablet it has become much easier. Thanks to my husband for supporting me!

@alulus_illustrator

@alulus_illustrator

@alulus_illustrator