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Mai 2020

Interview with Victoria Rosenman


I r i n a  R u s i n o v i c h

Interview with Victoria Rosenman

1.Victoria, you have an art education and you planned to devote yourself to painting. What was the key moment to choosing photography as your medium?

There were exactly two key moments that led me to photography:
My familiarity with graphics and painting and unfortunately also my subjective or false perception of artistic value. In the first year of study, I felt very privileged when it came to painting techniques, because I was convinced that my years of experience as a child in a Russian painting school full of discipline and all conventions proved my skill and that I was able to do something better than other people. I demonstrated lifelike illustrations on paper or canvas, but they were without content. This demonstration of the inauthentic, technical ability resulted in my first strong artistic block.
At that time my professor recommended that I write down all my suffering and other emotional states, so that as semester papers and at exhibitions I presented all the texts and formulas that came from within. The reaction of the audience was rather neutral, which made me very outraged and sad. Nobody wanted to read subjective pseudophilosophical texts by an art student. So I decided on stronger visualisation so that outsiders can better engage with my thoughts and concepts. So I started to reproduce the content of what was written in the form of photography: texts became images.

Another reason why I chose  photography and why I also continue the project „From the destruction of a muse“ (the upcoming exhibition „Don’t kill me“ is another component of the project) , are interpersonal relationships that inspire and frighten me, which I ultimately “preserve” as an eternal requiem in various forms of representation.
I started documenting an extraordinary relationship. I wanted to capture the personality of a person because this presence and aura in a good sense nourished and moved me. For me, this person was a muse – a source of inspiration. I later found out that certain characteristics and polarities of a human personality are very appealing to me and I want to „hold onto“ more of the psyche of everyone. Photography was able to clarify my visions and a certain stage of my relationships and trigger further, productive thought processes.

2.Your oevre is inspired by classical photography; light, shapes and color. What do you think is the starting point in your work?

I would not say that they are classic photographic representations. I mostly take pictures outdoors in daylight – I use almost no artificial light sources because I love painterly aesthetics and the transition or mixing of photos to and / or painting is very liberating. I don’t want to commit myself to a specific medium, the photos I take are part of the whole. Texts, installations and, of course, the “muses” are part of the whole. Often at my openings people are exhibited in front of their photographic images, which I call my muses. So I offer the viewer to compare the „living“, „breathing“ reality with my perception. Speaking of comparisons: if we come back to the original question: the classic view of my photos is explained or visible to the extent that, of course, I do not like depth of field or photograph everything sharply and light / shadow plays often achieve painterly effects that are reminiscent of old master paintings.

3.Choosing a Muse is the main part of the process for your works. Tell us about how you choose them?

I watch a lot, but I’m not looking for people who should become my muses. People who work with me on the project, despite their openness, radiate a lot of discrepancy and are not afraid to show their vulnerability. To recognise such a character, of course, I also have to spend some time with this person. The revelation of the inner polarities of a muse is the origin and beginning of my artistic work. The photographic illustration or texts are only final results or memorabilia, a valuable process that documents an interpersonal relationship – a devotion between artist and muse, an interplay of power and dependency, guilt and innocence – a mutual challenge. I also write about this in my manifestos, which I have now published in the form of an art book (the book can be purchased at the opening of „don’t kill me“)
Of course, a discrepancy between the outside and inside of a person is always very exciting and a certain appearance often leads us to get to know the personality of the person better. In the end, mutual trust counts and good friendships have developed from many processes.

4.Your manifesto speaks of a certain “seismographic perception of a person”, please explain what exactly this means and how it is displayed in your works.

My “muses” should be able to show themselves to be as vulnerable as possible. Of course, this requires a lot of preparatory work, a process that I call very valuable. In the process, we build trust, open up, deliver each other. You go through different phases together, which are sometimes attractive, sometimes painful. Later, a clear psychogram of a personality emerges – in the case for me: a photographic image of the „current“ muse. This means that a „seismographic“ approach means a meticulous recording or demonstration of the characteristics of a muse.

5.The starting points in your work are eternal human conflicts; power and dependence, destruction and creation. What exactly do you project in your works? Process or decision

The process is supposed to satisfy me in the first place and when it happens, I automatically trigger new thoughts and thus also offer solutions. Whether these solutions can be applied to other individuals is less important to me. It is enough if questions arise. „Mark“ questions people – I like this idea.

6.Describe what beauty means to you in a nutshell.

I think there are many types of beauty and their intensities increase or decrease in different contexts. For this I reveal my first, self-invented formula, which I presented on a DinA4 sheet of paper in my first year of graduation:
Degradation / effect = value.

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Art Digest: May 18—24

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Julia Kryshevich

Art Digest: May 18—24

Could you ever thought Amazon to be a fashion retailer? And what about celebrity portraits being sold at Christie’s special edition auction? This week has been quite eventful — find some highlights carefully picked by the editorial below.

Vogue partners with Amazon under A Common Thread program 

Legendary Vogue and the Council of Fashion Designers of America decided to cooperate with Amazon as one of the world’s largest e-commerce platforms. Outfits by the 20 local fashion brands will be featured at very soon (though Amazon had almost no experience in fashion retail before). All the designers presented have been hand-picked by the Vogue & CFDA experts. The idea is to support fashion industry representatives financially and help them promote their brands in such difficult times like now.

This step has been taken as a part of A Common Thread program initiated in late March. A Common Thread started with a series of videos published at where participants selected share how their lives and working experience have been affected by the coronavirus. Among the storytellers there are fashion designers, creative directors, account managers, patternmakers, and other professionals from the field of fashion, both established and emerging. Vogue readers are supposed to help the participants by making online-donations to the fund or texting THREAD to 44-321. Now there is also an opportunity to buy something by the favorite brand through Amazon. By the way, in case the project proves successful, this could be the beginning of a long-term partnership between the magazine and the e-commerce giant, says Anna Wintour, Vogue Editor-in-Chief.

In Bloom_Vogue editor’s pick

La Vie Boheme_Vogue editor’s pick

The Bright Side_Vogue editor’s pick

Christian Dior: Designer of Dreams now in China, beginning late July 

The terrific Christian Dior: Designer of Dreams exhibition is back offline! This time in China — the show will be held in the Long Museum West Bund in Shanghai from July 28 to October 4. Interestingly enough, the exhibition was first shown at the Musée des Arts Décoratifs in Paris and later at the V&A in London, until the virtual tour of the exhibition became available to the audience a month ago. A free one-hour video takes viewers behind the scenes of the show, providing them with a great general view. But in case you are in China in the second half of the summer, now you have a chance to see the exhibition for yourself. 

What do we mean by saying that Dior was the designer of dreams? His incredible talent, time, and effort invested into the evaluation of the brand? Yes, but not just his. While Christian Dior himself stood at the origins of the Dior empire and took its’ creative guidance until his death in 1957, there were 6 other creative directors in the history of the fashion house. Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and finally Maria Grazia Chiuri are the designers who made Dior (each in one’s own way) into what it is now. So, point taken — the exhibition is dedicated to those who made all this magic. And just some numbers: the show at the Musée des Arts Décoratifs in Paris running from July 2017 to January 2018 attracted more than 708,000 spectators. The London exhibition at the V&A in 2019 was extended and looked even more impressive (the video tour will help you to ensure that from your own experience).

Call for Entries: LensCulture Critics’ Choice 2020

If you feel like there is nothing happening in the period of general lull, welcome some new opportunities, provided by LensCulture! The world’s leading web-resource devoted to contemporary photography invites keen photographers (no matter how old they are and where they come from) to take part in the new competition called Critics’ Choice. Critics’ Choice is unique in that it has the biggest judging panel through the history of LensCulture contests. This time more than 20 world-famous experts will choose about 60 photographers distinguished by their talent and creative vision. Among the critics there are editors-in-chief, photo editors, curators, art-directors, and other impressive figures in the field of contemporary photography. You can apply for free, learn more about the conditions from the contest website.

Celebrity Portraits by Mark Seliger at Christie’s COVID Relief Auction 

The new advocacy campaign by Christie’s RADArt4Aid will be held from May 28 to June 12 in the format of an online auction. The famous auction house partners with the photographer of no less popularity Mark Seliger — his portraits of celebrities will be featured on the Christie’s online platform for sale. The photographs of Snoop Dogg, Kurt Cobain, Leonardo DiCaprio, Billie Eilish, Tom Hanks, Jennifer Aniston, Brad Pitt, and many others are expected to bring some profits that are later given for charity. The receivers include America’s Food Fund, American Red Cross, Broadway Cares/Equity Fights AIDS’ COVID-19 Emergency Assistance Fund and etc. The virtual Viewing Room is already available on the Christie’s website. 

The two new sale concepts introduced by Christie’s this May are VICE and VIRTUE — the mutually reinforcing themes of the upcoming online auctions from the Post-War and Contemporary Art department. While VICE section is devoted to such human tendencies as yielding to temptations and escaping from reality, VIRTUE, in contrast, shows the art of positive endeavor. Since it’s especially relevant to speak of hope in the times of COVID-19 outbreak, the auction organizers want to support those who do a lot for the general relief. The Mark Seliger: RADArt4Aid online project which has arisen as a result of the collaboration between the photographer and Red Carpet Advocacy movement (RAD) is a special addition to VIRTUE section, which aims at raising money for charitable organizations.

Jennifer Aniston, Los Angeles, CA, 1995.Photo_

Kurt Cobain, Kalamazoo, MI, 1993 Photo_

Leonardo DiCaprio, Los Angeles, 1999 Photo_

Biennale für aktuelle Fotografie in Mannheim extended  

The biggest curated photography festival in Germany extends its exhibitions. Biennale für aktuelle Fotografie (The Biennial for Contemporary Photography) will last longer this year on all of its’ three sets — in Mannheim, Heidelberg, and Ludwigshafen. For example, Yesterday’s News Today are on at the Heidelberger Kunstverein until May 31, while When Images Collide at Wilhelm-Hack-Museum runs till September 13. The timeline for all shows is available on the Biennale website (the page being continuously updated, so watch out). There is also a series of virtual visits of the exhibitions open.

Biennale für aktuelle Fotografie takes place every two years at the most important cultural venues of the three cities, such as Mannheim, Heidelberg (Baden-Württemberg state), and Ludwigshafen (Rhineland-Palatinate state). The concept of the Biennale applies to the all 6 exhibition areas engaged in the cities mentioned. Each year the festival is guided by an internationally reknown guest curator. The 2020 Edition runs under the name The Lives and Loves of Images (among the local exhibitions are All Art is Photography, Between Art and Commerce, Reconsidering Icons, Walker Evans Revisited, When Images Collide, and Yesterday’s News Today). The curator is David Campany, who is a program director at the International Center of Photography in New York. 

New record set by Sotheby’s (and again, it’s an online auction) 

Perhaps you remember that the Sotheby’s online auction which ran on April 21 set a profit record of $6.4 million. Well, it has been beaten again Contemporary Art Day: Online auction held by Sotheby’s on May 14 achieved a total of $13.7 million. In short, 117 lots, participants from 35 countries, and 29% of the buyers taking part in the auction sales for the first time. The most highly estimated painting Christopher Wool’s Untitled (1988) was auctioned off for $1.2 million. The following top lots run in the order of decreasing last bid —  Window Study No. 4 (1985) by Brice Marden ($1.1 million), Broadway and 64th (1984) by Richard Este ($860,000), Witching (1999) by Yoshitomo Nara ($740,000). The general auction overview is available here. Who knows, maybe the online sales will become a credible alternative to the traditional format of the auction one day? We’ll see.

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Elena Kudryavtseva „Metalpositive“

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Photographer: Elena Kudryavtseva @elenakudryavtseva_photography
Fashion stylist / Creative Director: Nastya Svobodnyh @nastya_svobodnyh
HMUA: Vladislava Nikitina @vladislavanikitina
Model: Varia Umnaya @umnayaaa23
Jewelry: Anastasiia Sergacheva @sergacheva_jewelry
Underwear: CALVIN KLEIN @calvinklein

my body will say before me
my scars will scream louder than me
the metal on my body will explain more
expressively than me

The loco-down life: 3 tips to survive

By /ART/, /BLOG/

A l e x a n d r a  K h a r k o v s k a y a

The loco-down life: 3 tips to survive

The world will not be the same again. Blah, blah, blah. Boring.

What about creativity, huh? The demand for regular products has fallen, which means it’s time for creators who will show how not to go wild in a new reality with the help of irregular things. Use hand sanitizer and scroll your future wishlist:

  • The Sun blanket
  • The Social Distancing Gloves
  • Whatever with words “You`re too close”

The Sun blanket

Yes, we`re done with Voldemort, his name can not be pronounced (oops).. However, during global isolation, there are stricter taboo words that each of us utters with a sinking heart: “a barbecue”, “travels”, ”a big hug” or, omg, “A DIALOG”! Fortunately, Paul Cocksedge with Here Comes the Sun blanket found a way out for safe picnics. Now, in addition to sunbathing, you can become a part of the sun itself! The blankets construction was created in compliance with the recommended 2-meter distance. At the same time, Paul shares instructions for creating a blanket on his Instagram. Check it out and make it work!

The Social Distancing Gloves

Now things speak for you! Of course, it can be difficult to tell a person directly to stay away. But when, if not now? Liberals want freedom, but designers are already using it. America, represented by designer Joe Doucet, offers an alternative (speaking with the tongue in cheek) to warn strangers to keep their distance. Well, it’s not a bad way to look cocky in any situation.

Whatever with words “You`re too close”

On may 31, it will be exactly 10 years since the release of the single „Closer to the Edge“ by 30 seconds to Mars. However, in social networks Jared suggests to refrain from any kind of closeness. Unless only to the source of youth, which apparently he actively uses. On the group`s official website anyone can order masks with the popular phrase “ if you can read this, you are too close“. For each mask sold, the Mars store will donate a PPE mask to organizations that need it in their local community.

Send emails and postcards to each other. Now this is especially true when the reasons for congratulations come up with you, well, or the guys from Kaart Blanche do. Once it started with silly birthday cards for my family and friends, but expanded to a global goal: to improve communication of people around the world. Look at their website and get stuck there for a couple of minutes. By the way, they also have “If you can read this you’re too close “ masks. You`re welcome. 

Yes, here’s another, one of the company’s founders — Lars Lagaisse — Creator of Instagram masks “Which Kardashian are you?” and Which VB are you?” .

Shake your lockdown up!

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Bronzers: How to Apply for a Natural Look


A l e x a n d r a  A z a r o v a

Bronzers: How to Apply for a Natural Look

We’re eager to step into the first summer month, and the issue of boasting a fresh sun-kissed look is more important than ever. Though the lockdown has practically ruined our plans of catching first warm sunrays during long walks in the awakening nature, we still can fix the situation by using right make-up products. Meet and greet bronzers – your faithful savior from all the dullness and fatigue of the gone-for-good spring. With a subtle touch of color you will enhance your complexion and create a fresh, slightly suntanned look as if there had been no staying at home all this time. Here are our tips for best results.


Colors and finishes

After long weeks of lockdown we naturally feel the urge to add some color to our lives and looks. While no one is going to stop you from using bright colors in make-up, a bronzer should be used like a spice in cuisine: in tiny quantities, subtly and wisely.

The color of the bronzer is a key point to success. Choose a product that is just one tone darker than your skin – always remember that to intensify the color is much easier than to wipe off its excess. Unlike sculpting products, conceived to create shadows (almost always cool), bronzers come in warm colors. Don’t chase too ‘sunny’ color – browns or oranges – instead opt for beiges, nudes and light golds.

Tip: pick matte or satin finish – it will look natural on skin, be it normal, oily or dry. Too much shimmering can turn you into a drag queen which is obviously not the goal of everyday make-up. If you feel like adding a bit of glow you can always cover up with a subtle touch of a shimmer.


The best rule in choosing the right brush is the following: thick textures should be applied with densely set brushes – light textures go with fluffy ones. Consequently, for a gentle stroke of a bronzer nothing will work better than a powder, a blush or a contour brush. We won’t recommend either a kabuki or a fan brush – the former being too dense, the latter – too wide-spreading which is hard to control.

Tip: prior to applying the bronzer on your face, be sure to shake off or tap the brush on the back of your palm – it will eliminate the excess of color letting you apply the bronzer softly and evenly.

Where to apply

Cannot be easier – on the areas that would get sun-kissed first: cheekbones, the top of the nose, the upper forehead and the tip of your chin. Don’t try to really sculpt your face with the bronzer (we have another product for that) – rather create a light veil with free swirling movements.

Tip: you can settle the bronzer (as well as the whole make-up) with fixing spray. Some of them come with translucent shimmer – just what you may need for a fresh look.

Top 5 Aspiring Fashion Photographers 2020: Caleb & Gladys, Tony Kelly, Mattew Brookes, Amanda Charcian, Glen Luchford


L i s a  L u k y a n o v a

Top 5 Aspiring Fashion Photographers 2020: Caleb & Gladys, Tony Kelly, Mattew Brookes, Amanda Charcian, Glen Luchford

The previous week we published an article about world-famous photographers, who are exactly in the public eye of everyone who is interested in fashion and art. Right now we are going to tell you about Top 5 Aspiring Contemporary Photographers 2020 such as Caleb & Gladys, Tony Kelly, Mattew Brookes, Amanda Charcian, Glen Luchford. 


Caleb & Gladys – @calebandgladys

Caleb and Gladys are fashion advertising photography duo from Singapore. They are famous for their surrealistic and dramatic manner of creating images that are both visually stunning and at the same time invariably aimed at redefining boundaries. 

Since the beginning of their photography career they have been published in many international magazines such as Tatler, Harper’s Bazaar, L’Officiel, Papercut & Vogue Italia’s PhotoVogue and many others.

It is an interesting fact that photography for both of them was just a hobby at first. They were specialized in completely different areas of IT and Economics. However, on this example, we can see how hobby turns into lifestyle job.

Caleb and Gladys

Caleb and Gladys

Caleb and Gladys

Tony Kelly- @tonykellyworld

Tony Kelly  is a photographer and director of fine arts. Based in Los Angeles, he is known for his cinematic style of photography with exquisite aesthetics and vibrant use of color.

At the beginning, his career was far away from fashion. He spent years of his life covering people and places that most of us would never want to see. For example, the civil war in Rwanda and the war in Afghanistan.  

Perhaps, because of this he is not afraid of showing real emotions and real people on his images: dynamism, sex, relationships, boundaries that are violated, beautiful men, beautiful women, ugly emotions, ecstasy, fierce color, dark black etc. 

His work has been published in Vanity Fair, Vanity Fair Italia, Vogue Paris, Vogue Greece, GQ and other prestigious fashion magazines.

Tony Kelly

Tony Kelly

Tony Kelly

Matthew Brookes- @mattewbrookesphoto

Matthew Brooks is a UK fashion photographer who was raised in South Africa. Today, splitting between Paris and New York, Brookes enjoys photographing sports men and women and dancers.

He is known for his simple and casual style. Brooks has photographed editorial articles for magazines such as GQ Style Germany, British GQ Style, Town & Country. 

Matthew Brookes

Matthew Brookes

Matthew Brookes

Amanda Charcian- @amanda_charcian

Amanda Charchian (b. Los Angeles, CA, 1988) creates work with a feminine sensuality that celebrates the erotically charged. She captures the intimacy between her and people who pose to her camera. 

Charchian’s black and white photographs portray women, frequently friends of hers, in abstract settings, on which she paints simple forms in daring primary colours, highlighting the female form.

Her commercial clients include Gucci, Bulgari, Chloe, Cartier, Nordstrom, Glossier, MCM and others.

Amanda Charchian

Amanda Charchian

Amanda Charchian

Glen Luchford- @_glen_luchford

A self-educated Brighton-born photographer, Luchford left school at the age of 15 and moved to London where he worked in a hair salon. For the first time Luchford signed with the New York agency Art + Commerce at the age of 24.  Luchford has successfully exemplified a visual language that had never before been seen in the fashion or fine art arenas, launching the photographer as one of his generation’s most imaginative talents.

For the last thirty years, he has worked with most of fashion’s leading magazines including British Vogue, French Vogue, Vanity Fair, and many more.

Glen Luchford

Glen Luchford

Glen Luchford

Open-call for artists worldwide by Ludvig Rage Club


Julia Kryshevich

Open-call for artists worldwide by Ludvig Rage Club

Berlin publishing company Ludvig Rage Club invites artists from all creative sections and all countries to join the new project. In the end of June a book is planned for publication, dedicated to quarantine, self-isolation, and all those things we’re going through right now. Artists are welcome to send their artworks created in any media and format, however, it’s essential that they are linked to the project topic. Also a short text description necessarily in English must be provided. The goal of the project is to capture a historic moment in art for the future. 

The publication will be available in bookshops and galleries in Vienna, Berlin, and other European capitals. 

Deadline for artists: June 5, 2020

You can apply and/or learn more about the project by sending an email to

Or please contact the co-curator Julia Tet 

The open-call page: