With Labyrinth of Light, Bosshi, the brand founded by Peruvian designer Brunela Ramirez stepped onto the New York stage with a presentation that blurred the lines between fashion, film, and performance. More than a collection, it was an immersive experience: models became shifting reflections of one another, live music underscored the atmosphere, and the entire space transformed into a dialogue between darkness and illumination. At its core, Bosshi embraces gender fluidity, individuality, and diversity values that resonate deeply with today’s cultural moment. We sat down with Brunela Ramirez to discuss the creative universe behind Bosshi and the vision shaping its future.
PHM : Labyrinth of Light was the very first introduction to Bosshi. What was the personal spark or story that made you want to create this brand and launch it in such a conceptual way?
BOSSHI: What has always drawn me to fashion is how closely it can relate to other artistic disciplines. When I decided to launch a brand, my vision was to create something in which I could visually express the entire universe behind it. For a fashion designer, fashion is not only about the clothes we make, it’s about the people we dress, who we want to connect with, and how we can make them relate to our work. I was therefore very driven to create a presentation that could encompass movement, art, sound, and fashion, elements that work together to shape our individuality and personal expression
PHM :You’ve mentioned film as an influence and the show really did feel cinematic. Can you tell us how cinema shaped the way you designed the looks and staged the presentation?
BOSSHI:I find films very inspiring because they provide so much, visual references, sound, atmosphere, mood, and story. All of these elements became key references in shaping the art direction for the presentation. I wanted the show to carry a sense of enigma and mystery, almost as if the models were portraying different characters from a non-existent world.
A lot of my inspiration comes from horror and thriller films that create this kind of atmosphere, such as Mulholland Drive or Suspiria. For the designs, I focused on creating pieces that were wearable but carried a sense of otherworldliness through their design, color, and materials. The garments were not only clothes but also extensions of the narrative, helping to build the eerie and mysterious environment of the presentation. Each piece contributed to the storytelling, reinforcing the themes of individuality, ambiguity, and the unsettling beauty I wanted the audience to experience.
Recent Comments