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UNFOLD | Agathe BOUDIN

By /FASHION/, /NEWS/

UNFOLD 

Photo: @agathebdn
Stylist: @gaijinparis
Fashion & Stylist: @mavelleparis
Model: @kbalberic

Left | Jacket Yohji Yamamoto +NOIR, SS2019 Leo Hood MAVELLE Right Leather perfecto PRPS, circa 2010s Leather skirt KENZO JEANS, circa 1990s Theodora bra MAVELLE Victoria Panties MAVELLE

Left | Trench Windcoat ISSEY MIYAKE, circa 1990s Pants Y’s PINK Yohji Yamamoto, FW2024 Loly dress MAVELLE Right Blazer JUNYA WATANABE, SS2010 Pants ISSEY MIYAKE (main line), FW2002 Anaelle bra MAVELLE Lace turban MAVELLE

Left | Trench Windcoat ISSEY MIYAKE, circa 1990s Pants Y’s PINK Yohji Yamamoto, FW2024 Loly dress MAVELLE Right Transparent long dress Yohji Yamamoto, F2007 Grace Bra MAVELLE Brigette gloves MAVELLE

Left | Skirt PLEATS PLEASE ISSEY MIYAKE Jacket Yohji Yamamoto +NOIR, SS2019 Leo Hood MAVELLE Loly skirt MAVELLE Right | Transparent long dress Yohji Yamamoto, F2007 Grace Bra MAVELLE Brigette gloves MAVELLE

 Left | Transparent long dress Yohji Yamamoto, F2007 Grace Bra MAVELLE Brigette gloves MAVELLE Right | Skirt PLEATS PLEASE ISSEY MIYAKE Jacket Yohji Yamamoto +NOIR, SS2019 Leo Hood MAVELLE Loly skirt MAVELLE

Bosshi: Labyrinth of Light NYFW Fashion Immersive Show

By /INTERVIEW, /NEWS/

Designer | Bosshi | Casting: Joaquin Gregorio @byjoaquinne Mua: Claudia Trejo @_latinasglam_ , Martin aka DaddyDoll @makeupbydaddydoll , Diva Reyes @divamreyes_ , Edi Silva @edisilva182 , Gabriella Placido @gabriella_placido  Model: @rileyhundleywoodell Model: @audreytheart Photo: @mariasmithvisuals Model: @athenalambros Photo: @deaelsmith Model:@emily_baldauf Model: @nandiloizzo Photo: @mariasmithvisuals Model: @asiavmilan Model: @alex.graser Musician: @neozeemaPhoto: @montephoteaux

Interview with designer BOSSHI

With Labyrinth of Light, Bosshi, the brand founded by Peruvian designer Brunela Ramirez  stepped onto the New York stage with a presentation that blurred the lines between fashion, film, and performance. More than a collection, it was an immersive experience: models became shifting reflections of one another, live music underscored the atmosphere, and the entire space transformed into a dialogue between darkness and illumination. At its core, Bosshi embraces gender fluidity, individuality, and diversity  values that resonate deeply with today’s cultural moment. We sat down with Brunela Ramirez to discuss the creative universe behind Bosshi and the vision shaping its future.

PHM : Labyrinth of Light was the very first introduction to Bosshi. What was the personal spark or story that made you want to create this brand and launch it in such a conceptual way?

BOSSHI: What has always drawn me to fashion is how closely it can relate to other artistic disciplines. When I decided to launch a brand, my vision was to create something in which I could visually express the entire universe behind it. For a fashion designer, fashion is not only about the clothes we make, it’s about the people we dress, who we want to connect with, and how we can make them relate to our work. I was therefore very driven to create a presentation that could encompass movement, art, sound, and fashion, elements that work together to shape our individuality and personal expression

PHM :You’ve mentioned film as an influence and the show really did feel cinematic. Can you tell us how cinema shaped the way you designed the looks and staged the presentation?

BOSSHI:I find films very inspiring because they provide so much, visual references, sound, atmosphere, mood, and story. All of these elements became key references in shaping the art direction for the presentation. I wanted the show to carry a sense of enigma and mystery, almost as if the models were portraying different characters from a non-existent world.

A lot of my inspiration comes from horror and thriller films that create this kind of atmosphere, such as Mulholland Drive or Suspiria. For the designs, I focused on creating pieces that were wearable but carried a sense of otherworldliness through their design, color, and materials. The garments were not only clothes but also extensions of the narrative, helping to build the eerie and mysterious environment of the presentation. Each piece contributed to the storytelling, reinforcing the themes of individuality, ambiguity, and the unsettling beauty I wanted the audience to experience.

BOSSHI

PHM: Bosshi is described as a genderless brand, and the show carried this strong message of individuality and self-expression. How did you bring those values to life through the styling, silhouettes, and casting?

BOSSHI : I’ve always explained that when I design, I don’t think in terms of a male or female body, unless a specific design requires proportions traditionally associated with one or the other. But at the end of the day, anyone can wear it. That mindset naturally extends into the styling and casting process. For me, it’s about finding people with unique and interesting looks and enhancing that individuality through my designs. The goal is to highlight self-expression and identity beyond gender, allowing the silhouettes and styling to feel fluid and inclusive while staying true to the person wearing them.

PHM: The whole experience felt immersive from the lighting to the music to the choreography. What kind of emotional journey did you want the audience to go through as they stepped into this “labyrinth”?

BOSSHI: From the beginning of this project, I wanted to give people a different perspective on fashion, something far from a traditional runway or catwalk show. My aim was to create an experience that incorporated all the elements that inspire me, almost as if the audience were stepping inside a film. I wanted to evoke a sense of confusion and enigma for the observer, rather than presenting it as a straightforward runway show. I believe this approach works best to show what moves the designer and to make the audience feel like part of that experience. And what better way to do it than through a casual, immersive setting, with sound and atmosphere that they can truly feel.

BOSSHI

PHM: The title itself, Labyrinth of Light, is intriguing. What does the play between light and darkness represent for you personally and for the brand’s creative universe?

BOSSHI:I became very interested in the contrast of light and darkness when I noticed its importance in films. I feel it carries a significant amount of meaning, and the way it can be used helps support a narrative of different emotions and overall mood.

It’s a concept that can be shaped in many ways, but for me, the idea of mystery and darkness as an aesthetic comes from my perception of life, as something full of questions rather than answers, so that’s why I carried this sense of enigma into the aesthetics of the looks in my brand as well.

PHM: When I started my design journey in Peru, I realized there was still much to be done regarding gender expression in the fashion industry, which motivated me to pursue it.

BOSSHI:After many years of creating and discovering who I am as a designer, I feel that I carry my roots most strongly through visual expression. Peruvian artists are incredibly skilled in this; we grow up in a culture rich in diverse art forms and often combine techniques in unique ways. I inherited that curiosity and am constantly exploring how to use different techniques and materials to create something new. Now, being in New York, I feel that this global journey allows me to merge my cultural heritage with the city’s dynamic and experimental fashion landscape, shaping Bosshi into a brand that embraces both individuality and innovation.

BOSSHI

As Bosshi steps into the international fashion scene, Labyrinth of Light feels less like a debut and more like a manifesto. Brunela Ramirez has crafted a brand that speaks in the language of contrasts  shadow and illumination, individuality and reflection, tradition and reinvention. Rooted in Peruvian heritage yet shaped by a global vision, Bosshi is carving out a space where fashion becomes both a mirror and a stage for identity. If this first chapter is any indication, the journey ahead will be as bold, cinematic, and uncompromising as its opening act.

official website 

BOSSHI

Spotlight | Metia by Fashion Designer Taemin Jeong @metiarchive_

By /BLOG/, /FASHION/, /NEWS/
Spotlight | Metia by Fashion Designer Taemin Jeong @metiarchive_

Metia

Grænse Piste Garment showcase

Metia explores the blurred boundary between subculture and fashion, where anime’s emotional depth meets the structure of garments. This is not cultural borrowing — it’s a fusion that builds new worlds. Each piece exists

Fashion Designer: Taemin Jeong @metiarchive_

WB: muramasa.gallery

Model: @markendydy

Model: @micahjaibryan

Male Model: Tshyrad Le’ Vahn @tshyradlevahn

Model: @blennox @markendydy

Model: @morepaintt

Male Model: Damondy Prophete @damondy10

Model: @abidifashion

Metia

Metia

Metia

East End Boyz by Amanda Earle

By /FASHION/, /NEWS/
EAST END BOYZ.
Amanda Earle – Art Director @amandaearle_stylistportfolio /www.amandaearle.com
Jamie Tilley – Photographer  @jam1et111ey / www.jamietilleyphotographic.uk/
Jennivi Jordan – Stylist @jennivijordan
Photographer assistant – James Wood @_photus
Models – Divine Next Models Management
Andrew Squad Models Management
Divine wears – suit by Boggi Milano, shirt Burberry, Tie YSL, Pocket Square by Liberty London 
Andrew wears – suit by Hunky dory Vintage, button down shirt by polo Ralph Lauren, shoes by Dune

left leather coat – stylist own, knitted vest by Mehdi, flared trousers – Hunky Dory Vintage  right trench coat by Rachel Ahonaruogho, shirt & tie -vintage

Suit & shirt from Hunky Dory Vintage, Tie by YSL , Shoes by Dune

Left Suit & shirt from Hunky Dory Vintage, Tie by YSL , Shoes by Dune right wool waistcoat & Speckled wool trousers by polo Ralph Lauren, stripe shirt is vintage

Suit Jacket by Hunky Dory Vintage, shirt (vintage), Shoes – stylist own right  Both pinstriped suit & organdie shirt by Rachel Ahonaruogho

Divine wears – suit by Boggi Milano, shirt Burberry, Tie YSL, Pocket Square by Liberty London 
Andrew wears – suit by Hunky dory Vintage, button down shirt by polo Ralph Lauren, shoes by Dune

Spotlight | ASHLYN LIN

By /ART/, /BLOG/, /FASHION/, /NEWS/

London-based Taiwanese visual artist and fashion photographer Ashlyn Lin began her career as a Digital Editor at InStyle Magazine and has since built an established international profile spanning fashion, art, and culture. Her works have been published in Vogue Italia, ELLE, I-D Magazine, and Sicky, and she is a two-category nominee of the prestigious reFocus Awards, affirming her standing in global photographic storytelling.

Her practice bridges both the commercial and the artistic. Ashlyn has collaborated on campaigns for Chanel, Swarovski, ELEMIS, and Lanvin, and worked as a freelance Senior Photo Editor at Spring Studios London, contributing to major projects for Rimmel London and Diet Coke. At London Fashion Week, she has photographed backstage and produced lookbooks for designers such as Mark Fast and Helen Anthony. She has also photographed internationally recognized talents, from Netflix-featured actors to award-winning stars of the Golden Horse and Golden Bell Awards. Her upcoming solo exhibition at the Duomo Art Gallery in Padua, Italy has been invited as the institution’s season-opening show, a distinction that affirms her established recognition in the international art world.

Ashlyn’s work is characterized by the fusion of vintage textures with contemporary visual codes, creating images that balance nostalgia and modernity, emotion and narrative. She retains her artistic signature while adapting seamlessly to brand aesthetics, moving effortlessly between high fashion and street culture, fine art and commercial campaigns. Her influence extends widely: her visuals have been selected as a Spotify official playlist cover, while her Instagram has reached an audience of over 1.5 million views within just two months, underscoring the global resonance of her practice and her role within London’s creative industry. @ashlynlinphotography

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THE OTHER SIDE OF THE SCENE | Iana Vurazheris

By /ART/, /NEWS/

The other side of the scene

This project marks the beginning of photographic exploration into character — a personal

and artistic search for presence beyond performance.

The talent is ballerina from the Czech National Ballet – Haruka Iguchi, known for dancing

the role of the Swan in Swan Lake. While the shoot contains subtle allusions to her role on

stage, there was intentionally left only a trace of it – her transformed image beyond the

confines of costume and choreography. This was not about portraying the character of the

swan, but about reimagining her essence offstage – revealing the woman behind the role,

quiet in her vulnerability, tenderness, and unity of self.

 

Photography & Art direction & Styling Iana Vurazheris

Talent ballerina Haruka Iguchi

Makeup Darya Yermilova

Location: Kurpark Oberlaa Wien, Austria

Clothes: Humana vintage & second hand Austria

Spotlight | KARLA GRUSS

By /ART/, /BLOG/, /NEWS/

Karla Gruss

graphic designer  + photographer

Karla Gruss is a multidisciplinary artist and designer whose work blurs the boundaries between the natural and the artificial. With a background in graphic design and photography, she explores the tension between human identity and evolving technologies, particularly through the use of AI, digital collage, and manipulated photography. Her work often juxtaposes surreal, synthetic forms with organic environments, creating disorienting yet poetic compositions that investigate embodiment, memory, and the fragility of perception. Rooted in research spanning realism, eco-psychology, and post-humanism, her practice reflects on what it means to be a body in an increasingly technologized world. Karla grew up in Düsseldorf, Germany, surrounded by fashion and art. Her mother, fashion designer Ira Walendy, often involved her in creating prints for her clothing lines, which has influenced Karla’s interest in graphic design. Over the years, the biannual releases of her mother’s collections has become a central subject of Karla’s photography, as she began shooting the campaigns twice a year. These images have evolved into one of her most personal ongoing series, Fabric in Us, a study of motherhood, daughterhood, and the transmission of identity. Through her lens, Karla explores the dynamics of the female gaze and the intimate, shifting relationship between mother and daughter. Her mother’s clothing designs, always a quiet reflection of her inner world, become a bridge between them, shooting once in Düsseldorf and once in New York each year. The series is both a record and a reflection: of how a mother and daughter mirror and shape each other, and of the literal and emotional fabric that continues to bind them through creative work. Check out Karla’s recently launched creative agency “Office Karla Gruss”, often referred to as “Okg” under www.karlagruss.com. The agency shapes visual identity within the fashion, arts, and start-up sector.

photography Karla Gruss brand Dalila Barcelona model  Hugo Dune (@hugodune) right brand Souslemanteau

photography Karla Gruss   

photography Karla Gruss  model Will McCarthy (@will.mccrthy) agency Wilhelmina New York 

 photography Karla Gruss brand Ira Walendy model Ira Walendy (@ira.walendy)

photography Karla Gruss model @teresa_w___

Karla Gruss

Graphic design + photography

 Phone: +1 929 680 4833

Email: karlagruss@gmail.com

Website: www.karlagruss.com

Linkedin: www.linkedin.com/in/karlagruss0804

Instagram 

Agency 

IN TRANSITION | Tonya Matyu

By /FASHION/, /NEWS/
IN TRANSITION

photographer Tonya Matyu @tonyamatyu

model Johanna Orthey @jorthey

hair & mua Kristina Heinisch @kristina_heinisch

stylist Emma Brown @emma.brwn

coat Baum und Pferdgarten skirt and blouse Massimo Dutti boots Mango

left : top Massimo Dutti tights Calzedonia slingback Mango right : blouse Massimo Dutti skirt Marcel Ostertag earrings H&M

two-piece Massimo Dutti boots Mango

left | top Massimo Dutti tightsCalzedoniaslingbackMango right | top & pants Massimo Dutti jewelry COS

blouse Massimo Dutti skirt Marcel Ostertag earrings H&M

two-piece Massimo Dutti boots Mango right | top Massimo Dutti tights Calzedonia slingback Mango

coat Baum und Pferdgarten skirt and blouse Massimo Dutti boots Mango | skirt & coat Marcel Ostertag blouse Massimo Dutti boots Mango

SPOTLIGHT EDITORIAL | SHELL & MEISTER by Gregory Shell

By /FASHION/, /NEWS/

Gregory Shell is a freelance visual storyteller, photographer, and director with 17 years of experience. He produces global video and photo advertising campaigns and began his career as a magazine photographer (Cosmopolitan, Esquire, GQ, Glamour, Allure, InStyle, ELLE, Rolling Stone). Today he focuses on commercial projects for brands such as Coca-Cola, Adidas, Gillette, Mastercard, Pirelli, and Puma.

Having recently relocated to Berlin, Gregory presents one of his first local projects—a creative editorial shot in collaboration with Sanja Meister, an emerging fashion designer (B.A.) and trained tailor since 2018. Acting as art director, Sanja organized an experimental shoot to showcase pieces from her latest collection in a fresh visual context after the recent Ustopia 2024 fashion show.

The styling was led by the brilliant Luca Marie Reinsch and Diana König—co-organizers of the Ustopia Runway & Art Show 2024—who also supplied selected garments for the project. Inspired by Office-Siren-Core aesthetics and the element of water, the team embraced wet-look styling. The shoot evolved into a collaborative experiment that brought together many talented contributors, including exceptional hair-and-make-up artist Yana Yakubenok, models from TWO Management and SEEDS Management, and post-production & AI specialist Natasha Dautova.

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