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Januar 2021

Interview with artist Andrea Familari

By /ART/, /BLOG/, /INTERVIEW

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I r e n  R u s s o 

Interview with artist Andrea Familari

Dear Andrea, thank you for taking time for an interview with us!

Your work is very diverse, expressing itself through the use of various media. Tell us about the creative process behind it.

It’s true, it is really diverse, it combines a lot of practices in one single person. For Tribute to the Noise, the latest series I am developing since two years and a half, I focused on representing the randomity of the behaviour and the constant that in a lot of studies is described as “random variable”: something that you must calculate in all scientific studies, and the one that if you wish to avoid, it will always be there.

In my work, I am translating this random variable into a video with the use of the noise, the video noise. Each video relies on its own rules but, from the audience point of view, it can be perceived differently: you can feel it, understanding its substance immediately. The results can be described as “chaotic”. As an outcome of these explorations, I have developed an original code in GLSL that uses a random value generating the noise itself.

With this process in mind, applied to my personal aesthetic and colours research, I wanted to push my practice forward and use this palette in the most various way possible, therefore experimenting with lots of different media. I wanted to constantly practice by generating and developing different artworks with the same “random” variable, permeated by the same aesthetic: from a big LED wall to a more conventional FULL-HD screening, from different dimensions and aspect ratio of screens to a LED Fan Display, from Prints to 3D Sculptures.

My palette of colours and video movements is definitely evolving with time, but the core remains the same and it is applied in everything that can be produced in the arts – following the daily growth of possibilities found in old, new and future media.

I am very critical towards the rush to the new technologies, the risk to create the first installation that comes to mind, or use them in a simple way without questioning them enough, using them only for the reason of their novelty. To me, time is of vital essence to allow new technologies to sediment and find a truthful, artistic meaning, not only using them for the pure rush of being the “first”.

Right now I’m focused on developing a VR installation and continuing my research on printing techniques, testing different papers, aluminum and 3D sculptures.

At the same time, I’m producing a new show with Fronte Vacuo (frontevacuo.com): an artists group which I co-founded with Marco Donnarumma (marcodonnarumma.com) and Margherita Pevere (www.margheritapevere.com).

The group was born with the aim to address the current convergence of ecological disruption, socio-political polarization and technological advance. We are working really closely in order to achieve a shared, collective critical thinking flux, each of us with their own expertise but in a continuous exchange of ideas. I’m really glad and proud to have found this sinergy.

What is the main idea you want your audience to take with them?

It’s not really an idea, but feelings. I’ve always appreciated standing in front of an artwork and understanding my own version of it without even reading the description, sometimes not even the title. And I have always remembered the feelings that I had, stronger than the idea that the artist wanted to share. Sometimes these two might overlap, but not always.

When you find yourself in front of an artwork with no coordinates to follow or over explanatory labels, you will try to reflect on something starting from it, and that will probably carry your mind somewhere else. That’s the journey I am interested in. By allowing yourself into my artworks, I am sure half of the meaning resides already there in yourself: then a part of the audience will maybe reach my idea, or not. And it doesn’t really matter in the end.

How would you define your personal aesthetics?

In a few words I would say a raw, hardcore grudge.

Naturally it’s not just that, but I would love this to be the only and final definition. I am focused on the grotesque that you can extrapolate from the use of the colors and shapes.

Tell us about the spaces within which you work.

It’s been two years since I started working in my current studio in Mitte. It’s a shared space with four artists – visual artists, sound artists and film directors. It’s basically divided into two different spaces: one which is more like an office with desks, computers, electronics and so on, and then a basement/atelier/tryouts space. Usually, most of the time, the only thing I need is my computer. But it is not the typical space where everyone has their own desk and we are by ourselves. We all have a good alliance and are really close, we are friends. We are trying to maintain an environment where mutual help and exchange are fundamental values at the core of our shared practice and space.

Have you ever had a moment when you questioned your career entirely?

Yes of course, during the last nine years it happened more than once. I guess every artist, every year, questions themselves.There is a moment, when you perceive the shadow of futility, looking at years and years of practice and feeling completely out of time or without a clear message for your audience…

From my perspective, it comes down to the fact that, in the end, we are human beings. With all the feelings and implications that derive from it. The most important part, though, is to get through these bad times. No matter what or how. I am usually getting over these moments by working harder.

Do you find that Berlin’s art scene inspires or influences your art?

Definitely. At least, when I moved here for sure. I moved to Berlin because of the incredibly nuanced and growing media art scene. A lot of artists from the past that inspired me were living here or their works were “born” and exhibited here. I wanted to see them live and not just on the web. After seven years of research and investigations, I found my own aesthetic and the aim in my work; what defines my “brush”. Even today, Berlin is still a place where I am intrigued by the art that is constantly in the making and the community surrounding this production. There is still a good exchange and knowledge sharing in the artistic community. It’s something that I have and I will always appreciate.

What advice would you give to a young artist following your steps?

The best advice that I continue to believe in and follow everyday is to “never give up” and “work everyday”. It sounds obvious and cheesy, but it is the fundamental part of every practice. As I said before, there will be dark times where you will question your entire career, but staying focused and continuing to believe in it, after years of trying and changing, and changing again, you will achieve what you have in mind. From my experience and encounters of my career, I didn’t find only one path to follow, no one can direct you where to go.

A good piece of art or, actually, any kind of job requires hard work before achieving the ideal results. It’s not something that appears overnight, but after years, and it may never do. And we need to keep on creating, being at peace with it. Everything needs time, and everyone has their own times.

Instagram Andrea Familari: @famifax

Barbara Gabrielle „next society“

By /ART/

NEXT SOCIETY

Photographer: Barbara Gabrielle @barbaragabriellee
Model: Ryan Conway @ryogothacked
Styling assistant: Alex Adams @alexdwams
Makeup Artist: Amanda Berlinski @amandaberlinski
Choreographer: Kelci Greenway @brocnotcauli
Model: Kaiden Ford @iamkaidenford
Female Model/Creative Director: Yanran Xiong @pistachica
Wardrobe Stylist: Emily Bogner @emily_bogner_

Pants: Arc Luo; Pearl Bracelet: SOLOMEINA; Top: Alessandro Trincone; Hat: Alessandro Trincone

Full look by Alexandra tricorne; Necklace and hat  – BHAVYAA

Belt: Zara; Top:  Sultry Affair; Jacket: Alberta ferretti; Full look by Alexandra tricorne

Pants: Arc Luo; Pearl Bracelet:  SOLOMEINA; Top: Alessandro Trincone; Hat: Alessandro Trincone; Necklace and hat  – BHAVYAA

Necklace and hat  – BHAVYAA

Izzy Schreiber „i am still waiting for you“

By /FASHION/

I AM STILL WAITING FOR YOU

Model: Nadia Boiko @wild.management  @nadeboiko
Wardrobe Stylist: Karolina Dorau @karolinadorau
Hair Stylist: Grace Tame @tamehair123
Photographer: Izzy Schreiber @izzy_schreiber
Makeup Artist: Simona Švantnerová @simonasvantnerova_

Special thanks to The Unstated @the.unstated

Blazer – Ingorokva @_ingorokva_  Dress – Bessarion @bessarion_shop
Coat – Eloshi @eloshi_official  Tights – Wolford @wolford Dress – Aje @_aje_ Shoes – & Other Stories @andotherstories
Top – Les Heroines by Vanessa Cocchiaro @vanessacocchiaroparis Trousers – Pritch London @pritchlondon Shoes – stylist’s own Hat – Ruslan Baginskiy @ruslanbaginskiy_hats Shirt and trousers – Litkovskaya @litkovskaya_official
Hat – Ruslan Baginskiy @ruslanbaginskiy_hats Shirt and trousers – Litkovskaya @litkovskaya_official Shoes – Bottegs Veneta @bottegaveneta Dress – Staud @staud.clothing Bracelet – Thomas Sabo @thomassabo Shoes – Steve Madden @stevemadden
Coat – Eloshi @eloshi_official Tights – Wolford @wolford Shoes – Jimmy Choo @jimmychoo Dress – Aje @_aje_

Interview with artist Ewa Doroszenko

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I r e n  R u s s o 

Interview with artist Ewa Doroszenko

Description of the project

Body Editor

photographic project (a series of photographic prints and GIF files)
Link to the full project: ewa-doroszenko.com/bodyeditor

The project was inspired by the failures and bugs in the popular beauty apps, where unnatural bodies get distorted. While the Internet can seem like a place disconnected from the physical world, much of the activity that occurs there deeply affects how we feel outside of it. In the age of social media, technology provides women with tools that allow them to quickly create dream digital images of themselves. Using various beauty applications, they can smooth, contour their faces, whiten their teeth, add a few centimeters of height, enlarge their eyes, choose different mouths, and use many other options. Digitally edited images can serve as aspirational fantasies and occasionally they even can have a positive impact – when they are just effects of joyful entertainment. But can the game in which your body is a battleground be truly enjoyable? The phrase from Barbara Kruger’s iconic work has just as much resonance today as it did more than a quarter of a century ago.

While preparing the project I used photography as a starting point, alongside digital tools to create an expressive project that is both a critique and a celebration of the ongoing progress in contemporary technology and culture. I employed many methods of creating images: preparing three-dimensional collages constructed from free stock images and my portraits, photographing the scenes, printing in large sizes, physically manipulating prints, and digitally editing selected photos. In the final work, I tried to leave visible traces of digital processing, partly revealing my working methods to provoke discussion about contemporary photography.

How did you get into art?

I never doubted that I wanted to be an artist. Even as a child, I heard very often that I am very talented in drawing. Although my interests were quite broad and I liked science very much, the desire to create my own reality through art eventually won. I studied painting, which quickly became a basic medium in my projects, and finally, I got my doctoral degree in fine arts at the Nicolaus Copernicus University in Torun. During my studies, I also began to experiment with a conceptual approach to photography. I started to understand photography not as a single act of liberating the shutter, but as a sequence of resulting actions, which extends from aesthetic choices, the staging of scenes, physical and digital manipulation of images to the final arrangement of the exhibition. Currently, in my work, I use the consonance of many media – from photography to sound. I am constantly fascinated by art and its use as a kind of language.

What does art mean to you personally?

First of all, I try to use art to create new worlds, a reality different from that which surrounds me. Art is also my primary tool for researching and describing the issues of contemporaneity. I am primarily interested in the meaning of the image in technological reality and the fluidity of beauty standards. My artistic explorations are not limited by any medium, either traditional or digital. Trying to express my thoughts, I experiment with various methods and technologies. Whenever I think about creating new works, I try to create structures with multiple layers of meaning. The material choices are calculated and meant to bring on the idea.

Is there a goal you’re trying to accomplish?

Sure, I usually try to have clearly defined goals. Of course, as I grow and respond to a changing situation, I modify my goals. This makes it much easier for me to make decisions. On the other hand, there is a lot of room for experimentation in my artistic activity, so I often don’t know where the whole creative process will lead me. That is why I try to maintain a balance between planning activities and responding flexibly to the situation.

At the moment, together with my husband Jacek Doroszenko, we are working on a new project entitled „Bodyfulness“, which, like our previous activities, is a creative experiment combining sound and visual art. My goal is to release the project this year in a form of the unique music album and present an exhibition which is an audiovisual study of how modern technology and culture change our intimate relationships.

Do you have a life philosophy?

Yes, I have a certain philosophy of life. In a nutshell, it can be described as follows: I try to concentrate my energy on the things that depend on me. If I do something, I want to do it in the best and most professional way possible, regardless of whether my action is appreciated or not.

How do you think the art world will shape in the future?

The ongoing pandemic and simultaneous digital transformation have a huge impact on economic and social development. There are also great changes in the field of culture and art. As reality is increasingly being challenged by the virtual world and technologies are developing so rapidly, I think that in the future artistic productions will become more engaging and interactive. These new approaches and tools will perhaps allow even more artistic freedom, offering completely new creative opportunities, including the possibility of mixing elements that were probably impossible to combine before. I think that in the future, the physical experience of the exhibition will continue to be strong. But galleries will expand significantly in ways that are not just physical, but also digital.

Ewa Doroszenko Instagram: @ewadoroszenko

Interview with artist N.Stortelder

By /ART/, /BLOG/, /INTERVIEW

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I r e n  R u s s o 

Interview with artist N.Stortelder

Can you tell us about the process of making your work?

Every time the process is a little different. Ideas are everywhere and when one sticks I have to get it out of my head. Sometimes I will set up a photoshoot with a specific idea in mind and other times the structures of an image will lead me completely. Photography is almost always the basis of my work but I still think sculpturally; copying, pasting, layering, and transforming imagery into a new reality.

Sometimes it feels like I work in reverse. Only at the end of the making process when I feel the work is finished I can clearly see the meaning in what I was trying to achieve.

What is your daily routine when working?

I don’t have a set daily routine when working and that is something that I like. Each phase of my art practice has its own routine characteristics, however, in all of my practice the studio must be tidy and clean. This keeps my head empty enough to focus on the art.

Meditation helps me to listen to what is really important, and coffee helps me buzz with ideas whilst listening to the Coffee Jazz playlist…

What was the key influence that led to the development of your process and style?

During a study of advertising, communication and design I realised I was drawn towards the photographic elements of the process. This led me down a different path into the fine art world where I eventually graduated as a sculptor from the art academy.

The choice to switch from the foundation year “Lifestyle & Design” to Fine Art and graduating as a sculptor has been of great value not only for the process but also my style.

What does art mean to you personally? Is there a goal you’re trying to accomplish?

Art is my diary. It is an escape and a release. It is a filter to see the world through. I try to understand myself and the world through art.

Do you have a life philosophy? Does your creative practice fit in with this philosophy?

My motto in life since I was little has been „Then die“ (in response to the question; What is the worst that can happen?) This motto has brought me to special places, has led me to special people and has pushed me to do things that I was initially afraid of. This sounds a little heavier than it actually is because of course I don’t want to die…

I also try to live a healthy life by looking after my body, but also my mind. When they are in balance, the creative work can flow more easily.

However, I am aware that black cannot do without white. There are days when everything goes against the grain, when I don’t understand the world. These “dark” days can also give me inspiration. This makes me wonder what happens when everything is in perfect balance. Could I still make art?

Have you ever had a moment when you questioned your career entirely?

Of course, everyday.

How has covid affected you and your art?

Practically speaking, because of the pandemic my part-time work as a teacher was largely canceled, and therefore, I had all the time in the world with my good old all-time favorite friend; My Art.

It felt like home. I finally had some time to take a step back and see from a distance what I had been doing all these years – only creating, with no real structure or plan. I decided to invest some time in organizing all of that work and create more structure moving forward.

I was also able to create a bit of a platform for my work and communicate with a small but appreciative audience which I feel extremely grateful for, especially during these times.

How do you think the art world will shape in the future?

In the same way it has always done.

What’s next?

I am currently doing research on how I can bring my 2D digital work back into a 3D reality. Next to that, I want to create a solo exhibition with the biggest prints possible.

Instagram Noortje Stortelder: @noortje_stortelder

Profile picture is made by photographer Jon Twigg jbtwigg.com

Christmas & New Year Edition. Part 2

By /BLOG/, /FASHION/
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Julia Kryshevich

Christmas & New Year Edition. Part 2

I N N O C E N T 

Chocolate is the answer. Doesn’t matter what the question is 
Life orientation: Life is beautiful 

Description: Just like kids. That would be enough to describe the essence of Innocent archetype. Simple-minded, friendly, amazingly open, they believe in global justice or, at least, desperately try to. Where Innocent is, it’s always sunny, cosy, and joyful, as if you have returned to your childhood. At the same time Innocents can act moody, if they don’t get what they think they deserve. It’s also easy to hurt Innocent’s feelings, by chance or on purpose, while these folks are rather touchy in interpersonal and self-esteem matters. Youth is the most common period for prevalence of the archetype in one’s character, yet mature Innocents are frequent as well.

Fashion life hacks: Simple cuts, natural shades, romanticism. Innocents benefit from looking young and playful. If this archetype finds a response in your heart, make sure you don’t try ‘growing up’ through your outfit. Pastel colors, ruching, flounces, lace, rococo ornaments will certainly give the desired effect of ‘innocence’. More than that, mini is your ideal length, while the entire silhouette should be compact and recognizable. For those types of Innocents who are not as easy as they seem, it’s worth experimenting with multiple layers, small details, and a delightful patchwork

Brands you may prefer: Giambattista Valli, Alena Akhmadullina, Valentino 

Valentino Spring 2021 Ready-To-Wear Collection. Photo_ Alessandro Lucioni _ Gorunway

Giambattista Valli Spring 2021 Collection. Courtesy of Giambattista Valli

Alena Akhmadullina Spring 2019 Ready-To-Wear Collection. Courtesy of Alena Akhmadullina

E X P L O R E R 

Adventure is worthwhile 
Life orientation: Life is a journey 

Description: Every Explorer will convince you that it’s all about the process, not destination. However, that doesn’t mean, this archetype lacks ambitions or persistence. Just the opposite, Explorers are driven by the desire to discover the world, research interesting phenomena, and meet new people. Really easy-going and open-minded, Explorers are far from prejudice, thanks to their rich life experience. Yet they get annoyed quickly, facing restrictions or other frustrating factors. Measuring twice? No, Explorer is far better in cutting, which (s)he constantly demonstrates. 

Fashion life hacks: It’s the freedom of movement, literally and figurally, that Explorer values most. Thus, while choosing an outfit, it makes sense to look for loose, multilayered garments, asymmetrical cuts, and natural prints. By the way, sharing Explorer’s aspiration to be close to nature, you can experience choosing animal prints like those of a cheetah or a zebra, but please be careful not to turn your look into Jester’s masquerade. Forget about artificial colors, organic hues only, as if you were in a forest or on the river and wanted to merge with the surrounding. Hoodies, scarfs, and travel bags with big pockets will just add authenticity to your look. 

Brands you may prefer: Kenzo, Salvatore Ferragamo, Fendi 

Fendi Spring 2020 Ready-To-Wear Collection. Photo_ Alessandro Lucioni _ Gorunway

Salvatore Ferragamo Spring 2020 Ready-To-Wear Collection. Photo_ Filippo Fior _ Gorunway

Kenzo Fall 2020 Ready-To-Wear Collection. Photo_ Isidore Montag _ Gorunway

R U L E R 

Divide and conquer 
Life orientation: Life is a quest for power 

Description: It’s power, prestige, and wealth that Ruler primarily seeks in life. Obviously, such an approach comes with a pile of responsibilities, but this archetype doesn’t mind that at all. Just the opposite, Rulers enjoy being in the spotlight, having complete control over the situation. Barely suffering from low self-esteem, they perfectly evaluate their own strengths and weaknesses. Rulers usually act effectively and are confident of success, if not, they will hardly promise you anything. It’s important to mention that stability and hierarchical nature of the world are crucial for the quiet confidence of Rulers, thus, they work hard to structure things around them. 

Fashion life hacks: Sounds familiar? Then try considering what kind of Ruler you are. If you are inclined to self-expression and artistry, you might be more of a dramatic type. ‘Drama queens’ enjoy emphasizing their elitism, so they don’t shy away from furs, jewels, brand logos, gracefully integrating all these into a royal look. Classic Rulers rather prefer complete, form-fitting garments with straight lines and clear symmetry. In outfits, just like in life the classic type favours statics and specificity. So, your Majesty, Ruler, while dressing up, please don’t forget to choose noble colors only, such as emerald green and space blue, and be careful selecting accessories. Lavish or moderate, they should be refined, anyway. 

Brands you may prefer: Dolce & Gabbana, Roberto Cavalli, Louis Vuitton

Dolce _ Gabbana Spring 2021 Ready-To-Wear Collection. Photo_ Alessandro Lucioni _ Gorunway

Roberto Cavalli Fall 2020 Ready-To-Wear Collection. Courtesy of Roberto Cavalli

Louis Vuitton Spring 2021 Ready-To-Wear Collection. Photo_ Filippo Fior _ Gorunway

C R E A T O R 

Realm of dream is eternal 
Life orientation: Life is a miracle

Description: Good news, Creators live within each of us (actually, like any other archetype). Remember the moments of boundless inspiration that would suddenly take over you or, perhaps, minutes of long-awaited solitude, when you felt close to God and just the whole universe. Yes, it was the Creator speaking inside you. However, those especially gifted like painters, singers, writers or other artists just can’t help following the voice of this archetype in their day-to-day practice. Trusting their intuition and inner impulses, Creators balance between the subjective and objective reality, drawing resources from the former and improving the latter. The way Creators do that is art. Coming up with aesthetically pleasing yet practical things, Creators live their dreams (in the best sense of the word). 

Fashion life hacks: Creator is the type who can and should mix styles in his/her look. Blessed with a great sense of beauty, they will easily cope with the task. More extraordinary colour combinations, bizarre textures, and intricate patterns, since it’s the easiest way to tell people who you are without saying a word. The secret of Creator’s charm would be their talent to combine incongruous elements (lace with hard skin, sneakers with tutu, high heels with jog pants among the simplest examples), but to do that in a highly subtle manner. What’s more, Creators navigate skillfully between the street-style culture and their sublime glimpse of existence. The only risk of dressing that way is to slip into a show, which will make people laugh. That’s Jester’s prerogative, so better don’t turn off your path. 

Brands you may prefer: Erdem, Emilio Pucci, Marni 

Emilio Pucci Fall 2020 Ready-To-Wear Collection. Photo_ Filippo Fior _ Gorunway

Erdem Spring 2020 Ready-To-Wear Collection. Photo_ Salvatore Dragone _ Gorunway

Marni Fall 2020 Ready-To-Wear Collection. Photo_ Alessandro Lucioni _ Gorunway

M A G I C I A N 

The world is interconnected 
Life orientation: Life is a mystery 

Description: You can tell just by his/her eyes, that is Magician standing in front of you. Creator’s elder brother, this archetype craves to cognize the world and its processes, but in contrast to Sage, rather viscerally. Mysticism is not an empty word for Magicians, they can perfectly see it, feel it, perhaps even create it themselves. Having such a great gut, they are rarely mistaken about people. The archetype immediately finds out one’s weak points and won’t refuse to adopt this knowledge, if needed. Not that Magicians strive to run the world, it’s just their superpower, which is hard not to take advantage of. 

Fashion life hacks: Dressing like a genuine Magician is a challenging mission. In a perfect world, you, a hereditary wizard, shouldn’t look casual even when you go buy bread. So try to look for complex details, difficult materials of deep, preferably, zero-contrast, dark shades. Actually, if you consider yourself more of a white Magician, light hues will also do, but please don’t forget about the general entanglement of the look. Long sleeves and maxi dresses are clearly at the top, the same can be said of some enigmatic accessories like those with alchemical or outer space elements. Keeping in mind that the devil is in the detail, pay close attention to your purse: it shouldn’t be simple either, a barrel bag or a minaudière is the way to go. 

Brands you may prefer: Rochas, Givenchy, Aganovich 

Aganovich Spring 2016 Ready-To-Wear Collection. Photo_ Kim Weston Arnold _Indigitalimages

Rochas Fall 2020 Ready-To-Wear Collection. Photo_ Alessandro Lucioni _ Gorunway

Givenchy Fall 2020 Ready-To-Wear Collection. Photo_ Alessandro Lucioni _ Gorunway

O U T L A W 

Rules are meant to be broken 
Life orientation: Life is a dissenters’ march 

Description: Guess what Innocent and Outlaw have in common. Though looking like antipodes, the both archetypes, actually, have got stuck in youth. In Outlaw’s case, it’s the desire to go against the view of the majority and always be right. Rebellious and judgemental, Outlaws willingly express their reaction (negative, of course) and stand out of the crowd. Asking an awkward question or protesting against the corporate formalities, this archetype wants people to think of them as nonconformists and individuals with their own position. Those criticizing the ideas of Outlaws take a big gamble and risk facing resentment and strong opposition

Fashion life hacks: Try thinking what Outlaws might look like. (S)he is likely to dress in a provocative, sometimes even aggressive manner to demonstrate others their exceptionalism and belligerent spirit. The garments can be fitting (leather jackets, tights, mini-skirts) as well as loose (bombers, training pants, boyfriend tees). The main thing is that they should be assembled, giving a sense of integrity. Dirty hues and massive accessories are inherent to the character of the archetype, let alone unisex outfits. Some bright accents like acid yellow sunglasses or a maroon scarf will just add vibrancy to the Outlaw’s look. 

Brands you may prefer: Vivienne Westwood, Dsquared2, Alexander McQueen

Alexander McQueen 2021 Ready-To-Wear Collection. Courtesy of Alexander McQueen

Vivienne Westwood Fall 2020 Ready-To-Wear Collection. Courtesy of Vivienne Westwood

Dsquared2 Fall 2020 Ready-To-Wear Collection. Photo_ Lucioni – Oberrauch _ Gorunway

C A R E G I V E R 

You become responsible, forever, for what you have tamed
Life orientation: Life is caring about people 

Description: A teacher, a tutor, a nurse, that’s what Caregivers most frequently want to become. The life mission of this archetype is to take care of others, giving them attention and kindness. Caregivers are driven by highly altruistic values and find joy in serving people. Cautious, good-hearted, and thoughtful, the archetype knows how to please others, making them feel valuable. Honest and empathetic, they are so preoccupied with humanity issues that usually lose sight of some strategic questions like balance of power. For that reason, Caregiver is often the wingman, not the initiator, preserving energy for the right thing like charity

Fashion life hacks: Looking tidy and neat is of primary importance for Caregivers. They rather choose conventional design, which meets the definition of timeless classic. However, contrary to Rulers, they don’t seek to prove themselves through outfits. Dressing powerfully is not their path, it’s more about generosity and quiet confidence. You’re a Caregiver? Take a look at tweed garments, non-contrast patterns, and a warm muted palette. Mustard, walnut, mocha, milk chocolate are the hues right for you. It’s the tiny jewelry and retro elements that will make Caregiver’s look shine. 

Brands you may prefer: Chanel, Pringle of Scotland, Cacharel 

Pringle of Scotland Fall 2020 Ready-To-Wear Collection. Courtesy of Pringle of Scotland

Cacharel Fall 2017 Ready-To-Wear Collection. Courtesy of Cacharel

Chanel Fall 2020 Ready-To-Wear Collection. Photo_ Alessandro Lucioni _ Gorunway

On the cover: Dior Secret Garden 2 —Versailles ad campaign, shot by Inez van Lamsweerde and Vinoodh Matadin. Courtesy of Inez & Vinoodh and the brand