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Rossella Damiani „Catharsis“

By /FASHION/, /NEWS/

Catharsis

Photographer: Rossella Damiani @rosselladmn 
Styling and Creative Direction: Mrunmayee Kothawade @curlycreates_ 
Talents: Bea Sloss @bea.sloss, Ke Qing @killsyougently from @elitemodelworld
Makeup Artists: Sophia Pascale @sophia_pascale, Bea Sloss @bea.sloss
Hair Stylist: Kostruk @kostrukhair 
Styling Assistant: Shreya Gandhi @shreyagandhi731
Jewelry designer: Carolina Haraki @carolinaharaki

Designer: Clementine @baldoclementine Shoes: Clementine @baldoclementine

Designer: Clementine @baldoclementine Shoes: Clementine @baldoclementine; Designer: Clementine @baldoclementine Flower Accessories: Carolina Haraki @carolinaharaki

Designer: Clementine @baldoclementine Shoes: Clementine @baldoclementine; Designer: Clementine @baldoclementine Flower Accessories: Carolina Haraki @carolinaharaki

Knitted Jacket: Min-Ji @ohhelloderee Pleated Skirt: Stylist’s own Rings: Xiangzhi Zhao @xiangzhi_design Neckpiece: Stylist’s own

Designer: Clementine @baldoclementine Flower Accessories: Carolina Haraki @carolinaharaki

Knitted Jacket: Min-Ji @ohhelloderee Pleated Skirt: Stylist’s own Rings: Xiangzhi Zhao @xiangzhi_design Neckpiece: Stylist’s own

Interview with a petite model – Yvonne

By /FASHION/, /INTERVIEW, /NEWS/

Photo: Dominik Wolf

Text: Lyubov Melnickowa

Interview with a petite model - Yvonne
Please tell us a little about yourself. At what point did you decide that you wanted to become a model? How did your modeling career start?
Being a model for me means being creative. As I ́ve always been a person with a love for creativity, aesthetics, fashion and faces, living the model life has always attracted me. I started my career around two years ago with my first shooting which was a beauty shooting with an amazing photographer. I still love to work with her today and she had a really great impact on me and my career, because she always had useful tips and recommendations and really sees the uniqueness of each model she works with. Since then I have learned to get to know the industry better and was able to gain experiences and build a network step by step.
What does your normal day look like?
What I love about my life – no day looks like the other. I spend some days of my week at different sets and locations in different cities, some days I am at home doing sports, reading or planning the next trips or jobs and other days I am at my university or study for my different courses. I feel really thankful that I am able to live a life that is this colourful and diverse and that I am allowed to always meet inspiring people and visit amazing places, as well as having the privilege to study in Munich.

Photo: Mariia Ziva

Photo: Alessa

Photo: Ambra Alessi

You are studying medicine, at the same time shootings takes a lot of time and effort. How do you combine work of the model and study?
I think being organized and prioritizing what is important to you is key. I always try to keep my calendar updated and try to be as time efficient as possible. Of course it doesn’t always work out and I had some job I couldn’t do as a model, because of an important exam or course. Even though it sometimes is stressful, I wouldn’t want to change a thing, because for me both is important in order to keep the balance between creativity and science.
What can you tell us about the competition among models.
Modeling is a really competitive business. Of course everyone wants to book the job or get signed by their favourite agency. I learned to take nothing personal real quick. There’s also a lot of rejection and criticism, which is not always only constructive. But I always try to learn something from it and move on. Maybe you’ve heard some model coaches preach you shouldn’t make modeling your personality and I totally agree with that.
What difficulties have you encountered while working as a model? Was there a desire to quit everything?
For me it was and sometimes still is difficult to be booked, especially for fashion jobs or magazines as a petite model. The industry is changing and getting more diverse to some degree, nonetheless especially in the field of high fashion there are very specific requirements. But quitting was never an option for me! I love being a model and I think if you work hard, don’t let yourself get dragged down and believe in yourself and the universe, everything will work out for you the way it ́s supposed to be.

Photo: Yuliia

Photo: Rafi Glaser / Lilith Kampffmeyer

Photo: Mariia Ziva

You mentioned that you are a petite model. How tall are you? Have you faced refusals at castings due to height?

I am only 1,60m and growing up I always wanted to be taller. Nowadays I am used to it and if I ́d have the chance to change my height I honestly wouldn’t. Even though it is harder to prove yourself as a petite model, in my opinion, it is not impossible. I would love to see the industry change more and be more open and supportive towards petite models.

Are you taking any actions to show that petite models can also be successful?

I would love to be part of one of the next fashion weeks. I think Berlin Fashion Week is a bit more open to diversity than Milan or New York for example. There are a lot of designers who could really make a change. It would be a great honor for me to walk in one of the upcoming shows for example for Rebekka Ruetz. I watched her shows and she had a really diverse selection of models!

What does success in your modeling career mean to you?

Success to me means to be able to live by my principles and values. The most important value to me is happiness. Currently I am really thankful that I am able to work as a model and that it is fulfilling for me. Another principle of mine is that I want to always learn from and work with the best, so I have a list of inspiring photographers, designers, magazines etc. which of whom I would love to work with such as Philipp Plein or Natascha Lindemann. And of course – propbably every model dreams of that- being part of the Victoria ́s secret fashion show for sure! They didn ́t have any petite models yet, so why not start now?

Photo: Annsolie

Photo: Annsolie

Photo: Annsolie

What advice would you give to aspiring models?
To never give up! I think resilience and perseverance are two of the most important character traits you need as a model. If you give 110% everyday you cannot and will not fail. It will be a long and probably sometimes hard way, but it will always be worth it. Just stay true to yourself.

Isabel Spantzel „sirène“

By /FASHION/, /NEWS/

sirène

Photography and Creative Direction: Isabel Spantzel @isabel_spantzel
Fashion Designer & Stylist: Lion Busch @lion_busch
Hair and Make-up: Aurelia Braga de Matos @aurelia_braga_de_matos
Model: Haein Yoon @shtlux
Agency: @vivamodelsberlin
All looks by fashion designer Lion Busch
Shoes and Accessoires: stylist ́s own

Interview with designer KERIMA ELFAZA

By /FASHION/, /INTERVIEW, /NEWS/

Text: Lyubov Melnickowa

Interview with designer KERIMA ELFAZA

Thank you for taking time for an den interview with us! Before asking questions about the brand, I would like to learn more about the designer and founder of the brand KERIMA ELFAZA.

Tell a little about yourself. How did your creative path begin and why did you decide to become a fashion designer?

From an early age on, I was not only fascinated by fashion. I have loved drawing, colours, shapes, patterns and materials since I can remember. I knew I was about to build my life around this. If you take a look at my designs you can see that I love to experiment with different colours. In my working process I reconsider, reorder, and redraw everything many times until I have a feeling of satisfaction of what I came up with.

My brand is not only exclusively a fashion brand. Often my designs are exhibited in art galleries or shown in performances. I love to think of myself as an independent designer who works in different media.

What does fashion mean in your understanding?

It‘s a way to express myself. It‘s about identity. Growing up in a german/arabic family was not easy for me. My creative side got pushed down my whole childhood and I am still struggling sometimes with the feeling of not being enough or being too much. My desire to work with fashion and art always kept me in between these worlds. Fashion should not only be aesthetically appealing and innovative. In my opinion it should also serve as a medium of communication to discuss current and relevant topics in society. Fashion is intertwined with culture, origins, history and zeitgeist.

Tell us a little about the brand. At what point did the idea of creating a brand come up?

There was no ‚exact‘ moment or point where it all started. I have been starting to exhibit and present my work in galleries, shows and competitions like the „European Fashion Award“ (FASH) already, during my studies at art school. In that time, I started presenting my work on social media, got an invite to a variety of events like fashion shoots, shows, performances, exhibitions and pop-up stores. I have been very grateful for these opportunities, but it has been a lot of work to be recognized with my brand.

I started using 3D scans, 3D printing and digital prints on my fabrics in my BA. I developed more digital printed jewellery and concepts for digital print on textile while working on exhibitions.

As a rule, a clothing brand is a large team that takes part in the creation of collections. How many people are in the brand team and what are the responsibilities of the chief designer?

You could say I am a 1-Person army creating my collections. I work on the designs, create prototypes, handcraft and digitalize, as well as producing the clothing. I have a huge passion for manipulating textile surfaces and since I moved to Bremen I also started casting my own jewellery.

Of course it takes a whole team to realize ideas and projects. I usually work with a video producer, digital artists, make up artists, dancers & performers. Participating in an exhibition also requires communicating with curators to finalize the vision of my brand.

How would you describe the brand’s style?

My idea is that collections should not appear just pleasing and wearable, rather sending the message to provoke. I have more of an artistic perspective on fashion. Whether I press „garbage“ onto jeans or let crystals grow on fabric, behind every artistic exploration in material, there is always a hidden social critical message. Personalized clothing as a specific and interdisciplinary art form and jewellery opens up the opportunity to celebrate everybody’s uniqueness.

Now many brands are for environmental friendliness and recycling. What materials does the KERIMA ELFAZA brand use? What principles do you adhere to when creating clothes?

I love digital printing, especially on silk, using foil and 3D prints. For the future I will no longer require digital prints produced in metered fabrics. I want to use screen printing and use bacteria that can grow the colours. Working with the Clo3D (a digital fashion programm) will increase sustainability by reducing the production of prototypes and it also allows an open discussion with customers online.

My 3D prints are made exclusively out of recycled polyamide. I am trying to develop more sustainable ways to produce 3D printed garments and accessories. Also I like the combination of the technology of 3D printing and traditional craftingship with aluminium and bronze.

Who is the KERIMA ELFAZA brand for? Can you describe its target audience?

It‘s not directly specifically designed for a certain stereotype or cliche that many big brands work with. My brand shows the diversity of people, no matter their size, age, ethnic background or gender identity. 

My latest collection, „SECOND_SCAN“ has a very personal reference for standing up for yourself, making your own change, no matter who you are or that you’re not fitting into any categories.

KERIMA ELFAZA  is a well-known brand in Bremen, Germany. Would you like the brand to exist on the world market in the future?

It‘s a big goal and a dream of mine to present my brand internationally. As an artist I am already present at several events, for example I will be participating at a fashion festival in the Netherlands this year. 

I am always researching new techniques to push my brand and level up.

How would you describe today’s fashion and what feelings does evoke in you? 

I see the same problems in fashion, as well as in the food industry. Who consumes should take responsibility. The consumer’s awareness is increasing, but at the same time the  textile waste is also piling up. The issues of the broader concept of diversity, gender equality, animal welfare and sustainability must continuously evolve. We are not at the end of our rope yet. Innovative ideas of young designers who are deeply concerned about the production chain of materials need to be further explored and developed. I am trying to deal with these issues in my work process.

My first collection „Is(s) mir Wurst“, like „eat sausage“ which means „I don‘t care“, and my second collection „Kopyright“ have been both clever, ironic, ambivalent puns to openly criticize mass consumption. The protection of intellectual property constitutes an imperative in the age of Instagram and TikTok, in order to be able to preserve artistic design in the fashion industry. „Kopyright“ combines an explicit cross reference to „fast fashion“, by challenging plagiarism of discount clothing stores. While „Is(s) mir Wurst“, denounces societies opulent and careless consumption of meat. As source of my inspiration served a native east german provincial butcher, whose meat products I literally scanned and subsequently printo onto the fabrics.

CHRISTINA KAPONGO „ORGANIC“

By /FASHION/, /NEWS/

ORGANIC

Photography & art direction: CHRISTINA KAPONGO @christinakapongo
Makeup & Hair: ESTRELLA ELORDUY @estrellaelorduy
Model: KADEEM  SAMUELl @de3m_
Model Agency: BENTŌ

MUSSA canaria Extra moisturising vegan body cream with natural coconut oil and coconut butter H&M hat; vegano hero all-purpuse  lip Cream

Lotus Radiance Dark Spot Treatment  help to reduce impurities in your face  GEMA GALDON HAT GALERRY.  CALVIN KLEIN’S  UNDERWEAR  Jeans DSQUERED2

Eternal Ink tintes veganos 100% y cruelty free Ink colors tatoo; 

DR.Andrew Weil for Origins Mega – mushroom relief & resilience soothing cream  SOMBRERERIA MIL hat

Old neck of cloth from KAPO’S  privacy Collection. Carton shoes horme

Noa Lesche „Between Dreams“

By /FASHION/, /NEWS/

Between Dreams

Accessory Designer: Dopl World @dopl.world
Model: Tyson Elizabeth Pope @misfit model management @tysonelizabethhh
Photographer: Noa Lesche @skytwylite

Look 1 Bella Top; Marionette Necklace; Marquis Skirt; Look 2 Magdalene Necklace; Muse Corset; The shorts were off Amazon

Look 1 Bella Top; Marionette Necklace; Marquis Skirt; Look 2 Magdalene Necklace; Muse Corset; The shorts were off Amazon

Look 1 Bella Top; Marionette Necklace; Marquis Skirt; Look 2 Magdalene Necklace; Muse Corset; The shorts were off Amazon

Look 1 Bella Top; Marionette Necklace; Marquis Skirt; Look 2 Magdalene Necklace; Muse Corset; The shorts were off Amazon

Look 1 Bella Top; Marionette Necklace; Marquis Skirt; Look 2 Magdalene Necklace; Muse Corset; The shorts were off Amazon

Interview with the designer of the brand „des FILLES désir“, Adrian Stoica

By /FASHION/, /INTERVIEW, /NEWS/

Text: Lyubov Melnickowa

Interview with the designer of the brand "des FILLES désir", Adrian Stoica
Thank you for taking time for an interview with us! Before asking questions about the brand, I would like to learn more about the designer and founder of the brand des FILLES désir.

Thank you for having me!

Tell me a little bit about yourself. How did your creative path begin and why did you decide to become a fashion designer?

From a young age I was mostly attracted to creative things. My father was a musician and my mother used to make her own garments. In 1990‘s Romania there wasn’t much to choose from. She also used to watch fashion shows but I wasn’t interested in those. I somehow was fascinated with the process of making clothes and seeing the result being uplifting to her.

What does fashion mean in your understanding?

For me this term hasn’t much meaning left, since it’s been used excessively in mass media. I’m mostly interested in personal style and the way people choose and why they choose to look a certain way. Unfortunately there’s much less individual choice and personal curation involved in the way people dress than you might expect in this day and age.

Tell us a little about the brand. At what point did the idea of creating a brand come up?

There wasn’t too much to choose from. After graduating and working some time in the industry, I realized that the only way to do something exciting was to do it on my own. Corporations in the fashion industry don’t even design anymore. They’re more and more reliant on data analysts, maximising numbers and less on innovative and interesting design.

As a rule, a clothing brand is a large team that takes part in the creation of collections. How many people are in the brand team and what are the responsibilities of the chief designer?

Like most independent designers I started on my own. It’s working around the clock to do research, design, pattern cutting, sewing prototypes, creating marketing materials, doing production, some PR, accounting and much more. With limited resources it’s a difficult process but seeing even the slightest success is very rewarding.
I was quite fortunate to have my partner Markus and my mother on my side for moral and professional support.

How would you describe the brand’s style?

A close friend of mine used to say I do a kind of “complex minimalism”. Certainly I like to experiment with shape, volume and texture to create new and exciting garments. Although I feel close in my ethos to the Japanese and Belgian Avantgarde, I don’t like to use this term since it’s become rather constricting aesthetically.

Now many brands are for environmental friendliness and recycling. What materials does the des FILLES désir brand use? What principles do you adhere to when creating clothes?

Preferably I work with high quality yet overlooked fabrics that allow me to create sculptural garments. I also consider how fabrics might feel on the skin or how durable they are. They’re mostly from Italian manufacturers or small and specialized stores. Being a small label and working mostly made-to-order, I think the environmental impact in our case is minimal. While I consider this debate to be important, it also allows for a lot of greenwashing. As the demand for fair and ecologically produced garments grows, it will become increasingly easy to integrate these in future garments. 

The design process starts with an abstract theme or some kind of observation that I try to translate into techniques or shapes before moving on to make the actual garment. I like to challenge myself to find new ways to create garments that you wouldn‘t find anywhere else.

Who is the des FILLES désir brand for? Can you describe its target audience?

I would like to see anyone trying on des FILLES désir and integrating the pieces in their daily lives. However the designs mostly attract creative people who like to experiment with new things and who are not afraid to be noticed for their bold choices.

des FILLES désir is a well-known brand in Berlin. Would you like the brand to exist on the world market in the future?

There’s still quite some work to be done to reach more people. But I’m confident that this can only be achieved by a slow and steady growth.

How would you describe today’s fashion and what feelings does it evoke in you?

Fashion as a broader phenomenon in the West has lost its luster in the last two decades. At least when we compare its current state to its rich history one might come to the conclusion that fashion has lost its meaning.
However there are still bubbles of interested people gravitating certain styles and designers that aren’t happy with today’s conformity. For me it’s still uplifting to see groundbreaking designs from fresh labels that have to fight to get heard and also to see people who have a strong personal style and who care about expressing themselves.

ANNA LUNA ASTOLFI „INTRINSIC LIGHTS“

By /FASHION/, /NEWS/

INTRINSIC LIGHTS

CREATIVE DIRECTOR: PAOLA PORCARELLI – @paolaporcarelli_
STYLIST: PAOLA PORCARELLI
PHOTOGRAPHER: ANNA LUNA ASTOLFI – @annaluna.astolfi
MUA: SILVIA FUGGI – @silvia.fuggimakeup
MODEL: ANGELINA XIFRO – @axifro
HAIRSTYLE: FRANCESCO GAROFALI

SIRIA SCORRANO

GIULIA RIVELLINO – @giumood

MARTA CECCARONI – @marta.ceccaroni_designer

ELLA PERROTTA – @ellaperrotta

MATTEO CESAROTTI E NICOLA MINOTTI – @matteo_cesarotti, @nicola.minotti_4

MATTEO CESAROTTI E NICOLA MINOTTI – @matteo_cesarotti, @nicola.minotti_4

FEDERICA FUSCO – @federicafusco.it

Tatiana Adamova „Daughter of Aphrodite“

By /FASHION/, /NEWS/

Daughter of Aphrodite

Makeup Artist: Valeriya Azarenko @azarenko_mua
Wardrobe Stylist: Svetlana Litvinova @litvinova_st
Model: Vi Kolodko @vi_kolodko
Photographer: Tatiana Adamova @kada.l
Hair Stylist: Viktoriia Kalashnikova @kalashnikova.hairstyle

corset Sonya Tikhonova;skirt You Wanna

corset Sonya Tikhonova;skirt You Wanna

corset Grace Boutique;skirt You Wanna;shoes Zara;shirt H&M;dress Sonya Tikhonova

Bra Shiny;skirt One Store;earrings Belova Jewellery

corset Sonya Tikhonova;skirt You Wanna

Marie-Lisette „American football with MARK BRYAN“

By /FASHION/, /NEWS/

American football with MARK BRYAN

Photographer: Marie-Lisette @marielisette_
Art Direction: Cropp Studios @croppstudios
Stylist: Elena Shylina @elena.shylina
Producer: Polina Sherrif @make_up_stylist_berlin
Styling Assistant: Sylvia Lecybyl @sylvionfire
Photography Assistant: Ing-Marie Ruxton @ingamarietekukwitha
Retoucher: Katerina Malinskaya @malinskaya_retouch
Trikot, shoulder pads und ball models own Skirt neon pink Bibi Bachtadze Boots Jimmy Choo; Turtle neck black Hugo Boss Shoulder pads models own Skirt neon pink Bibi Bachtadze Boots black Jimmy Choo
Knit blue dress & leather jacket Mar- cell von Berlin Pullover green Tommy Hilfiger; Blazer beige Tommy Hilfiger Turtle neck beige Hugo Boss Cardigan off-white Wood Wood Skirt brown Joseph Heels Jimmy Choo
College Jacket & shirt Hollister Pullover green Marques‘ Almeida Skirt Joseph Heels Jimmy Choo Tights Hedoine; Overshirt brown 7 for all Mankind x N°21 Turtle neck brown Wrangler Leather skirt Ambush
Dark blue jacket Lemaire Cardigan white Wood Wood Turtle neck brown Wrangler Skirt und tights Gucci Heels Jimmy Choo
Blazer pink Marcel Ostertag Turtle neck black Hugo Boss Leather skirt Nanushka Boots black Jimmy Choo