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Three Names to Watch at Berlin Fashion Week SS27

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Three Names to Watch at Berlin Fashion Week SS27

Three Names to Watch at Berlin Fashion Week SS27

Fifty shows across a city that has always treated fashion as a byproduct of something larger  culture, subculture, politics, the particular freedom that comes from building a scene in a place that had to reinvent itself. Berlin Fashion Week SS27 runs July 2 to 5. Three names from the lineup worth your time.

SELVA HUYGENS [SLVA] works with what most labels would discard. Car parts, industrial waste, automotive hardware, remade into modular garments that sit somewhere between brutalist architecture and survival equipment. The brand has been worn by Lady Gaga, FKA Twigs, and Jared Leto, and has appeared in Vogue and V Magazine, though none of that is really the point. The point is that the clothes carry a logic most fashion cannot access: material honesty taken to its structural conclusion.

Rebekka Ruétz has been showing in Berlin since 2011, which makes her one of the longest-running and most quietly consistent voices on the BFW calendar. Her new collection is framed as a journey toward a wilder, freer self  one unafraid of imperfection. Avant-garde silhouettes, bold material contrasts, sustainability as a founding principle rather than a seasonal talking point. This season she takes the runway at Motorwerk Berlin.

#DAMUR has a pattern worth paying attention to: KitKat Club one season, Liquidrom the next, a boxing ring in Taipei after that. For SS27, Damur Huang is taking over a skatepark  guests arrive in the afternoon, stay through the techno sets, and experience the collection as part of a day rather than a show. The Taipei-born, Berlin-based designer has always treated the venue as an extension of the argument and the skatepark continues that.

Berlin Fashion Week SS27 / July 2–5, 2026

OPEN CALL „UNSCRIPTED“ PRINT ISSUE 013 x EXHIBITION

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Selected projects will appear in the Autumn–Winter 2026 printed edition of PURPLEHAZE and in an offline group exhibition in Berlin, presented in collaboration with HAZEGALLERY. Details on the exhibition date and venue to be announced.

Autumn–Winter 2026

„UNSCRIPTED“
The image does not always begin with intention. Sometimes it forms in the space where control loosens, where timing overtakes composition, and where the frame captures more than it can contain. Unscripted explores the conditions under which fashion imagery becomes immediate, unstable, and unresolved. It considers the moment as something that cannot be fully directed, only recognized, when gesture, movement, and environment converge into something unrepeatable.
We invite artists, photographers, and image-makers working across fashion, experimental photography, and contemporary visual practices to respond to this theme.
Staged or not, we are interested in work that carries the feeling of something uncontrolled. Where construction disappears into presence, and the image holds something that looks like it could not have been planned, even if it was. Work that resists choreography and reveals something beyond it.
Selected projects will appear in the Autumn–Winter 2026 printed edition of PURPLEHAZE.
Deadline: October 11, 2026

Submit via our official platforms.

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DARK GAZE

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DARK GAZE

Creative Director, Photographer, Videographer & Stylist: Jamie Lee @lensja.inc

Talent / Model: Brenna Gates @rennagadez

Makeup Artist: Brenda Garcia Jaramillo @bgjaramillo.beauty

Hair Artist: Ively Mercado @ives.mer.hair

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UNHEIMLICH VALLEY

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UNHEIMLICH VALLEY

Photography & Post: Ola Graczyk www.olagraczyk.com

Model:  Jagoda Matusiak, Bibimodels @jagodowahungry

Fashion & Styling: Pat Guzik www.pat-guzik.com @pat_guzik

Hair & Make-up: Coco Mayaki @cocomayaki

Photo Assistant: Maciek Zych @maciek_zych

Model Agency @bibimodels

Top – Pat Guzik Skirt – Pat Guzik

Handwoven dress – Pat Guzik Boots – vintage Shirt – Pat Guzik Pleated skirt – Pat Guzik Leggins – Pat Guzik Shoes – Crocs

Bomber jacket „niebieskie psy” – Pat Guzik Zero waste pleated skirt – Pat Guzik Shoes – Crocs

Bomber jacket – Pat Guzik Dress – vintage Boots – vintage RIGHT Zero waste dress – Pat Guzik Headscarf – Pat Guzik Trousers – Pat Guzik Sweater – vintage Shoes Crocs

Bomber jacket „niebieskie psy” – Pat Guzik

Bomber jacket – Pat Guzik Dress – vintage Boots – vintage Sculpture – Mateusz Hajdo RIGHT Polka dot top – Pat Guzik
Trousers – Pat Guzik

Upcycled sweater – Pat Guzik

VELVET NIGHTS

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VELVET NIGHTS

Photography/Production: KONTINUO @_kontinuo

Stylist and Creative Director: Sofia Zorzetto @sofiazorzetto

Contributing Photographer: Massimiliano Griggio @massimilianogriggio

Art Director: Massimiliano Zago @massimilianozago_

Retoucher: Nicola Chiavinato @nikozebra

Set Assistant: Beatrice Morelato @bice_morelato

Makeup Artist: Giorgia Bedin @giorgiabedin.makeup

Model: Guyay – 26 Models Milano @zgzg.yaya @26modelsmilano

Dress: VL Virgos Lounge Shoes: Quanticlo Scarf: Stylist’s archive Earrings: Vintage

 

Necklace: Lulu & Jane Jewelry Earrings: Vintage RIGHT Earrings: Vintage Necklace: Lulu & Jane Jewelry Dress: Mango

Collant: Sheerly Touch-Ya Gloves: Trendyol Shoes: Zara RIGHT Top: Pheder easy Fur: Anna Field Skirt: Araba Fenice Earrings: Vintage

Jacket: Zara Dress: Yamamay Collant: Falke Necklace: VintageCulotte: Yamamay Shirt: Vintage RIGHT Collant: Falke Fur: Even&Odd Dress: Mango

Necklace: Lulu & Jane Jewelry

Dress: Zara Earrings: Zara Gloves: Trendyol RIGHT Dress: Antica Sartoria by Giacomo Cinque Collant: Falke Earrings: Vintage Foulard: Stylist’s archive Gloves: Pennyblack

THE ART OF STILLNESS

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The Art of Stillness – Credits
Photographer: Talles (@itstalles
_)
Beauty: Maxi Weber (@maximakeupandhair)
Beauty Assistant: Safira Kali (@safirakalii)
Model: Ana Anjos (@ig.anaanjos)
Agency: Bossa MGT (@bossamgt)

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SHADOW LINES

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7:06 PMClaude responded: SHADOW LINES — Editorial Fashion Photography by Charlotte FavréSHADOW LINES — Editorial Fashion Photography by Charlotte Favré
A study in contrast and chromatic extremes. Shadow Lines is a fashion editorial shot by photographer and art director Charlotte Favré, featuring model Aïssatou Seck in styling by Mathilde Sizun.
The series moves between two visual registers: saturated, almost violent warmth — burnt orange fur engulfing a face, metallic violet lips parted wide — and the opposite extreme, near-total darkness where only light sculpts form. A ceremonial necklace, a silhouette in blue, motion blur that reads like memory. Shadow and light not as opposites, but as collaborators.
Published in Purplehaze Magazine.
Photography & Creative Direction: Charlotte Favré | Model: Aïssatou Seck | Styling: Mathilde Sizun | Styling Assistant: Solène Cezard | MUAH: Manon Louaisil

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ANXIETY

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ANXIETY

Photographer Alexey Gerlanz  @alx_gerlanz

Art Dir & Stylist Inna Bondarenko @smallrexy

Stylist Assistant Arina Ignatova @arientiir

Make up artist & Hair Anastasia Shumkova @shumok_nst

Model Aleksandra Vodopianova @alyx_renna

Agency Lumpen @lumpenmen

Location @matde.studio

Special thanks

@addicted_to.ru

@poisondropru

Corset — Addicted to Tights — Incanto Shoes — Idol

 

Trench Coat — Addicted to Ring — Mineral Weather by Olhovsky Shoes — Idol

Dress — Addicted to

Corset — Addicted to Tights — Incanto Shoes — Idol right Corset — Addicted to Kokoshnik — Panfil

Dress — Addicted to

Corset — Addicted to Kokoshnik — Panfil Tights — Incanto Shoes — Idol right Dress — Addicted to Earring — Aloud

Pierrot

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Pierrot

Photographer – Klaudia Furmańczak @tak_wiec

Stylist – Aleksandra Adamczyk @alexandra__adamczyk

Makeup Artist – Maja Bigasa @majabisaga.makeup

Model – Irena Jankowska @taka_irenka

Models agency – Vanilla Models @vanillamodels.pl

Trousers – Krystian Marceli @kristianmarceli Bra – Paula Wasińska @paula.wasinska

Trousers – Krystian Marceli @kristianmarceli Bra – Paula Wasińska @paula.wasinska right Jacket – Paraboska @paraboska Shoes – MM6 Maison Margiela

Trousers – Krystian Marceli @kristianmarceli Bra – Paula Wasińska @paula.wasinska right Jacket – Paraboska @paraboska Shoes – MM6 Maison Margiela

Shirt – Krystian Marceli @kristianmarceli Trousers – Paula Wasińska @paula.wasinska

Trousers – Krystian Marceli @kristianmarceli Bra – Paula Wasińska @paula.wasinska

Trousers & thread – Paula Wasińska @paula.wasinska

Jacket – Paraboska @paraboska Shoes – MM6 Maison Margiela right Jacket – Krystian Marceli @kristianmarceli Dress & Trousers – Paula Wasińska @paula.wasinska

WILD DREAMS

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WILD DREAMS

Team :

Photographer: Lukas Dvorak 

Stylist: Eliska Sefcikova 

Makeup Artist / Hairstylist: Margarita Krupenich

Model: Karolina Bisova

Model Agency: Pure Model Management 

Dress Sarka Zejdova@sarkazejdova

Dress: Vaclav Cerny @vasek_cerny, Gloves: Vaclav Cerny @vasek _cerny, Shoes: CCC RIGHT Dress: Hana Valtova @hana_valtova

Top & Skirt Tereza Fodorova @tereza _Fodorova RIGHT Jacket: Alica Grebac @alica.greb, Pants: Alica Grebac @alica.greb

Coat: Kristyna Lovas Senkyrova @kris_lovas RIGHT Top: Natalis Repkovska @natalis_repkovska

Left Dress: Magdalena Rajnohova @magdalenarajnohova Top: Alica Grebac @alica.greb, Skirt: Hana Valtova @hana_valtova Right Dress: Natalis Repkovska @natalis_repkovska, Shoes: CCC