Tell us a little about the brand. At what point did the idea of creating a brand come up?
I divide the IANIS CHAMALIDY brand into two periods. The first period was classical when I learned the canons of classical beauty, so to say, with the ancient world, lines, proportions, etc. Architecture, the history of costume, the history of cultures, which were constantly changing in the world, on a global scale of world culture. At some point I thought that I wanted to create my own language and I turned to my Greek ancestors and realized that a European costume, like, say, a little black dress from Coco Chanel, in which there is a form, it calls you to take this form and live according to the laws of this form, the mood of this form and me I wanted to go beyond this understanding. I turned to my ancestors and realized that the Greeks did not have a uniform, they were peplos, chitons. It was a garment that gave freedom to its owner to express his image through his inner world, through the harmony of the inner world and the social vector because we are always in society, we have a profession and we have a social vector along which we move and this harmony between the inner and the outer gives birth to this image of a person. The Greeks draped their dresses, they called it metamorphosis, when the shape could change, there was a lot written about it in legends. I began to create transforming clothes. I came to the concept of multi when, on the one hand, the thing is classic, strict, clean, devoid of unnecessary elements, some unnecessary details, and on the other hand, it is an avant-garde aesthetics where there are emotions, where there is a completely different reading. I combined two different phenomena: classical and avant-garde in one product and got my own concept in which I have been moving for 25 years, so many years to the brand IANIS CHAMALIDY.
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