Art Dir & Photo: @amirjamshidiii
MUA & Hair: @dusnokiolga.sminkes
MUA & Hair: @siposreka_mua
Model: @ds.panni
Model: @greta_ivanits
Model: @szlona_luca
The other side of the scene
This project marks the beginning of photographic exploration into character — a personal
and artistic search for presence beyond performance.
The talent is ballerina from the Czech National Ballet – Haruka Iguchi, known for dancing
the role of the Swan in Swan Lake. While the shoot contains subtle allusions to her role on
stage, there was intentionally left only a trace of it – her transformed image beyond the
confines of costume and choreography. This was not about portraying the character of the
swan, but about reimagining her essence offstage – revealing the woman behind the role,
quiet in her vulnerability, tenderness, and unity of self.
Photography & Art direction & Styling Iana Vurazheris
Talent ballerina Haruka Iguchi
Makeup Darya Yermilova
Location: Kurpark Oberlaa Wien, Austria
Clothes: Humana vintage & second hand Austria
Karla Gruss
graphic designer + photographer
Karla Gruss is a multidisciplinary artist and designer whose work blurs the boundaries between the natural and the artificial. With a background in graphic design and photography, she explores the tension between human identity and evolving technologies, particularly through the use of AI, digital collage, and manipulated photography. Her work often juxtaposes surreal, synthetic forms with organic environments, creating disorienting yet poetic compositions that investigate embodiment, memory, and the fragility of perception. Rooted in research spanning realism, eco-psychology, and post-humanism, her practice reflects on what it means to be a body in an increasingly technologized world. Karla grew up in Düsseldorf, Germany, surrounded by fashion and art. Her mother, fashion designer Ira Walendy, often involved her in creating prints for her clothing lines, which has influenced Karla’s interest in graphic design. Over the years, the biannual releases of her mother’s collections has become a central subject of Karla’s photography, as she began shooting the campaigns twice a year. These images have evolved into one of her most personal ongoing series, Fabric in Us, a study of motherhood, daughterhood, and the transmission of identity. Through her lens, Karla explores the dynamics of the female gaze and the intimate, shifting relationship between mother and daughter. Her mother’s clothing designs, always a quiet reflection of her inner world, become a bridge between them, shooting once in Düsseldorf and once in New York each year. The series is both a record and a reflection: of how a mother and daughter mirror and shape each other, and of the literal and emotional fabric that continues to bind them through creative work. Check out Karla’s recently launched creative agency “Office Karla Gruss”, often referred to as “Okg” under www.karlagruss.com. The agency shapes visual identity within the fashion, arts, and start-up sector.
photography Karla Gruss brand Dalila Barcelona model Hugo Dune (@hugodune) right brand Souslemanteau
photography Karla Gruss
photography Karla Gruss model Will McCarthy (@will.mccrthy) agency Wilhelmina New York
photography Karla Gruss brand Ira Walendy model Ira Walendy (@ira.walendy)
photography Karla Gruss model @teresa_w___
Karla Gruss
Graphic design + photography
Phone: +1 929 680 4833
Email: karlagruss@gmail.com
Website: www.karlagruss.com
Linkedin: www.linkedin.com/in/karlagruss0804
IN TRANSITION
photographer Tonya Matyu @tonyamatyu
model Johanna Orthey @jorthey
hair & mua Kristina Heinisch @kristina_heinisch
stylist Emma Brown @emma.brwn
coat Baum und Pferdgarten skirt and blouse Massimo Dutti boots Mango
left : top Massimo Dutti tights Calzedonia slingback Mango right : blouse Massimo Dutti skirt Marcel Ostertag earrings H&M
two-piece Massimo Dutti boots Mango
left | top Massimo Dutti tightsCalzedoniaslingbackMango right | top & pants Massimo Dutti jewelry COS
blouse Massimo Dutti skirt Marcel Ostertag earrings H&M
two-piece Massimo Dutti boots Mango right | top Massimo Dutti tights Calzedonia slingback Mango
coat Baum und Pferdgarten skirt and blouse Massimo Dutti boots Mango | skirt & coat Marcel Ostertag blouse Massimo Dutti boots Mango
Gregory Shell is a freelance visual storyteller, photographer, and director with 17 years of experience. He produces global video and photo advertising campaigns and began his career as a magazine photographer (Cosmopolitan, Esquire, GQ, Glamour, Allure, InStyle, ELLE, Rolling Stone). Today he focuses on commercial projects for brands such as Coca-Cola, Adidas, Gillette, Mastercard, Pirelli, and Puma.
Having recently relocated to Berlin, Gregory presents one of his first local projects—a creative editorial shot in collaboration with Sanja Meister, an emerging fashion designer (B.A.) and trained tailor since 2018. Acting as art director, Sanja organized an experimental shoot to showcase pieces from her latest collection in a fresh visual context after the recent Ustopia 2024 fashion show.
The styling was led by the brilliant Luca Marie Reinsch and Diana König—co-organizers of the Ustopia Runway & Art Show 2024—who also supplied selected garments for the project. Inspired by Office-Siren-Core aesthetics and the element of water, the team embraced wet-look styling. The shoot evolved into a collaborative experiment that brought together many talented contributors, including exceptional hair-and-make-up artist Yana Yakubenok, models from TWO Management and SEEDS Management, and post-production & AI specialist Natasha Dautova.
As I Lay Dying, named after 1930 William Faulkner novel, is based on the Southern Gothic literary style born in the war-torn south, and popularized by authors like Flannery O’Connor and William Faulkner. The series features garments by recent Graduates of the Fashion Institute of Technology, and was produced almost entirely by FIT student and alumni.
Director:
Cameron Irish @cameronnobleirish
Photographer:
Anna Jewel Schluterman @annajewelphotography
Videographer:
Pat Sheils @psheils
Stylist:
Paige Windham @paigewindham
Mallory Pereira @mallorypereiraa
Makeup:
Ava Salcido @avasalcidomakeup
Talent:
Julia Shepherd Shook @juliashepherdd Ryen Hilton @ryenhilton
Rachel Pinckney @rachel80085
Designs:
Ellie Reed @elliereed.jpeg
Sophia Hayes @thecoolgirlnyc
Annika Hayes @annikahayes
My work explores the emotional and symbolic relationship between food, the human body, and visual culture. Through photography, art direction, and design, I create staged worlds where food becomes more than sustenance—it transforms into a narrative device, a sculptural object, and a vessel for fantasy, memory, and introspection. My creative process is rooted in curiosity and play, often merging elements of product design, gastronomy, and visual arts to craft scenes that are both striking and intriguing. I use my practice to question how we consume, desire, and ritualise food, inviting viewers to explore its deeper emotional and cultural meanings.
CREDITS | Profile photo by Fiona Cristof Concept, direction, photography, prop and set design, food design: Ana Gutman Food design, food styling: Daniela Estrada Food styling assistance: Charles Buttner, Selmma Ledry Styling: Tino Portillo Hair and makeup: Pily Gutierrez Talent: Casandra Franco Agency: We Love Models Styling Assistant: Abigail Navarrete Assistants: Isa Hallivis, Pia Alcafe, Alejandro Argumedo
CONTACT hello@anagutman.com anagutman.com
MIGHT
Photo: @tomjuskevicius
Stylist: @miikalauskaite
MUA: @faces_by_ieva
Hair: @kobo.creative
Model: @agnesaceviciute
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