Actress Zendaya becomes the face of Valentino
Maison Valentino chose the 24-year-old actress and singer Zendaya Coleman to represent the brand. After showcasing his SS 2021 ready-to-wear collection at Milan Fashion Week, Pierpaolo Piccioli, Valentino’s creative director, decided to alter the course focusing on the general perception of the Maison in the audience. As you can guess, the easiest way to work upon the label’s image is to think upon the new means of its representation, such as inviting a new face.
‘She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well’, explains Piccioli his choice of Zendaya.
Zendaya Coleman who is famous for her roles in the Spider-Man sequel as well as the HBO drama series Euphoria is no stranger to the world of haute couture. She has been ambassador for Lancôme and Bulgari, let alone her collaboration with Tommy Hilfiger in 2019. Young, bright, and talented, the actress revitalizes the brand’s image in her coming and establishes a new Valentino’s epoch to be named romantismo nuovo. Regular shapes, golden studs, pointy toes, black’n’white colors, the newly-minted Diary Collection 2021 inspired by Roman architecture features Zendaya and is already on view.